Waitrose and Sainsbury’s clinch animal welfare gongs |
Charlie Wright, thegrocer.co.uk 15 July 2010 In: Retailers, Industry news
| |
Waitrose and Sainsbury’s have been hailed by Compassion in World Farming for their efforts to improve the animal welfare standards in their supply chains.
Bracknell-based Waitrose was named the UK’s most compassionate supermarket, its pork supply chain in particular described as “streets ahead” of rivals’.
Sainsbury’s was named best volume supermarket and was praised for showing “great leadership to other big four retailers” on animal welfare.
Both supermarkets scooped Good Chicken awards at a ceremony held last night in St Paul’s Cathedral.
“Waitrose is the supermarket with the highest overall score on farm animal welfare and the best performer in nearly every species category,” said Steve McIvor, director of food business at CIWF.
“The positive engagement we’ve had with Waitrose has helped us to meet our main aim which is to place farm animal welfare at the heart of the food industry.”
Sainsbury's brand director Judith Batchelar said animal welfare was “one of our customers' top concerns”. “They are looking for value for money, but they also want food that is reared to high animal welfare standards,” she said.
Read more
Latest plan for mega dairy shelved (18 June 2010)
Sainsbury’s raises animal welfare bar (29 May 2010)
Pig breeders woo European lawmakers on animal welfare (27 April 2010)