Lurpak launches Good Food Finder |
Charlie Wright, thegrocer.co.uk 27 July 2010 In: Industry news
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Lurpak has launched a new online tool designed to put consumers in touch with local suppliers of speciality foods.
The butter brand wants bakers, butchers and delis to use its Good Food Finder - available at www.lurpak.co.uk/goodfoodfinder - as a hub for consumers to locate quality ingredients.
Both suppliers and consumers can submit suggestions to the database.
"We want to share our love for good food here at Lurpak and encourage the sense of adventure and achievement generated through sourcing and cooking with local ingredients to create tasty dishes from scratch,” said Lurpak brand manager Charlotte Buswell.
“We're supporting and encouraging speciality food stockists to list themselves on our Good Food Finder to make it easier for budding cooks to source their specialty ingredients.”
Read more
Focus On Butters & Spreads (3 July 2010)
Lurpak offers double the health appeal (26 June 2010)