2 March 2002

The Grocer

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  • Israel's largest citrus grower and exporter Mehadrin Tnuport

    02 Mar 2002

    MTE says the instore promotions will include discounts and special offers through a coupon system and the chance to win family holiday prizes. Dov Warmen, md, said the activity would establish Jaffa as a serious player. MTE produces 260,000 tonnes...

  • It's a Posh Spice sensation as Walkers hires Mrs Beckham

    02 Mar 2002

    Simon Mowbray Former Spice Girl Victoria Beckham is to launch a new range of posh' crisps from Walkers. The multi-millionaire pop star, famously married to England football captain David Beckham, will star alongside Walkers brand ambassador Gary...

  • It's business as normal says PTF

    02 Mar 2002

    With confirmation that suspected cases of foot and mouth disease were a false alarm expected tomorrow, the Provision Trade Federation is telling members to carry on business as normal. PTF director general Clare Cheney said: "Our members have had a...

  • Julie takes to the tablets

    02 Mar 2002

    Julie Walters is to star in new TV ads for Henkel, extolling the cleaning virtues of the manufacturer's dishwasher tablets, Glist 3 in 1. The award-winning actress, best known to British film fans for her roles in Educating Rita and Billy Elliot,...

  • Kellogg's Crunchy Nut Corn Flakes ­ Good Excuses

    02 Mar 2002

    Created by: J Walter Thompson Launched: 2000 This gentle ad presented ordinary people indulging in an extra bowl of Crunchy Nut Corn Flakes at breakfast to the sound of Maurice Williams singing Stay (just a little bit longer). The captions spelt...

  • Kits for kids urged by IGD

    02 Mar 2002

    IGD is urging manufacturers to teach children about healthy eating by creating novelty "cookery kits". According to the IGD report Children's Food ­ Market Forces and Industry Responses, children often learn about food by helping their parents...

  • KJ adds to its Collage

    02 Mar 2002

    As part of a major push in the UK this year US wine producer Kendall Jackson this week previewed new additions to its wine range at the annual Wine Institute of California trade tasting. It has added a new Cabernet Merlot to its entry level...

  • Macleans brushes up appeal to 40-somethings

    02 Mar 2002

    GlaxoSmithKline claims to be breaking new ground in dental care by launching a toothpaste aimed at over 40s. It has embarked on an ambitious drive to give Britain's ageing population its own toothpaste with Macleans 40+. Phasing in from now, the...

  • KMART LOOKS TO FAMILY VALUES

    02 Mar 2002

    Kmart has launched a series of ads designed to restore its brand equity after it filed for bankruptcy earlier this year. With the strap Kmart: The Stuff of Life, the ads position Kmart as "the store that understands what really matters in life",...

  • M&S's win-win promise

    02 Mar 2002

    Marks and Spencer is leading the way in the move to factory gate pricing for beers, wines and spirits from across the world. It is working with transportation expert FFG Hillebrand to switch all its non-European suppliers to the system and its...

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