All Marketing articles
-
Category ReportWhy energy brands are innovating with extra benefits
Which functional benefits appeal most? And how is the wider market responding to demand for energy with added benefits?
-
Comment & OpinionRetail knows how to market visible trends. GLP-1s are different
GLP-1 users are changing how Britain shops – and the signals are hiding in plain sight, says Vicki Baker, head of retail trade and hospitality at Cirkle
-
NewsOscar Mayer promotes new group sales and marketing director
Gordon Walsh, CCO of Oscar Mayor, has left the business to explore other opportunities
-
NewsM&S’s Farm to Foodhall ad gets perfect score for effectiveness
System1 tests ads by for effectiveness by monitoring the second-by-second facial expressions of 150 adults
-
NewsDish From Waitrose podcast passes billion download landmark
Waitrose said the show, hosted by Nick Grimshaw and chef Angela Hartnett, was currently the only branded podcast featured in both the Apple and Spotify top 100 charts globally and the only branded podcast in the UK top 20
-
Analysis & FeaturesWhy food subscriptions are back on the menu
DTC food & drink boomed in lockdown, then came crashing down. Now subscriptions are back, with brands shifting strategy to offer their customers community, exclusive products and special treats
-
Promotional FeaturesAI in grocery 2026: five trends driving real margin
The retailers accelerating in 2026 aren’t those with the biggest AI budgets, but those integrating the technology as a unified operating system across their business. Five trends are crystallising the divide between leaders and laggards.
-
Comment & OpinionIf an LLM won’t recommend you in a heatwave, do you still exist?
As AI replaces traditional search, fmcg brands face a battle for digital visibility, says Ella Kersey, growth director at Brandwidth
-
NewsHere We Flo teams up with Tesco for Chelsea Foundation girls’ football push
The initiative in partnership with Chelsea FC’s charitable arm will see 10% of value sales from Here We Flo’s core range sold in Tesco stores and online donated to Chelsea Foundation
-
Comment & OpinionWilkinson Sword’s ‘Blade Master’ bemuses Williams F1 duo
The bonkers Blade Master is put to good use by the Williams F1 team, of which Wilkinson Sword is a brand partner
-
Comment & OpinionGreggs’ great work of art pays homage to the sausage roll
Greggs commissioned royal embroider Hawthorne & Heaney to create the eight-metre-long ‘Ta-Pastry’
-
Comment & OpinionWhy Booths’ new look is much more than simply a rebrand
Booths has had a glow-up. The 180-year-old supermarket this week unveiled a new, “contemporary and confident” brand refresh
-
NewsPurina revamps Gourmet Perle range to meet demand for posh wet catfood
The revamped lineup is available now in almost 30 markets across Europe, including the UK, France, Italy and Germany.
-
NewsBooths unveils major rebrand as it targets growth beyond stores
The Northern supermarket is pushing it’s family credentials in a major push to expand the distribution of its own-label products
-
NewsRapid grocer Gopuff launches in-app AI with Elon Musk’s SpaceXAI
‘Today, we believe the greatest friction left in commerce is not delivery or instantaneous access to the essentials customers need. It’s the moment before: the thinking, the deciding, the remembering’
-
NewsEasyGroup makes marketplace play with OnBuy
Stelios Haji-Ioannou’s sector-spanning brand is ‘entering mainstream online retail’
-
NewsIrn-Bru targets growth outside of Scotland with World Cup campaign
AG Barr has launched a new advertising campaign to win fans in England and Wales over the World Cup summer
-
NewsOven Pride looks to broaden remit with brand refresh and new lines
The relaunch sees the brand’s bestselling Deep Cleaner sport a more modern look. It will be joined on shelf by three new trigger spray products
-
Category ReportHow suppliers are building back trust in babycare
No category demands trust more than babycare – and that trust has been seriously shaken
-
Category ReportShoppers choose organic for eco and health benefits
The organic boom isn’t only good news for organic farmers and the retailers they supply