Ryvita hopes to cash in on the growing trend for dipping snacks with the launch of Ryvita Thins.
Owner Associated British Foods said it has positioned the new Cracked Black Pepper and Multi-Seed flavoured flatbreads at the premium end of the sharing snack market but, at 34 calories a slice, they will also appeal to the health market.
“Consumers will be able to take pleasure in guilt-free snacking more often with Ryvita Thins,” said Nigel Nelms, marketing director. “They have been developed to appeal to existing fans as well as bringing new users into the crackers and crispbread category.”