Nearly half of consumers are turning to frozen food in the recession, according to the FDF's Frozen Food Group.
Research carried out by Insight Track for the FFG found 49% of the 500 people surveyed across the country saw frozen food as good value for money.
Three quarters believed the quality of frozen food was better than it used to be and 70% understood the benefits of frozen food during a recession, including its ability to minimise waste and reduce the number of shopping trips.
"Consumers appreciate there is less waste with frozen food and, in fact, more than two-thirds (67%) choose frozen food because it minimises food wastage," said Norman Soutar, chairman of the FFG and MD of William Jackson Food Group. "Another advantage is the benefit to the environment."
The research also found 73% of consumers thought frozen food offered a good range of products and 80% valued the storage, convenience and quality this type of food offered.
"Consumers find frozen food convenient to use, with good nutritional value, which is good news for manufacturers and retailers alike as the industry responds to changing consumer needs with innovative NPD and marketing campaigns," said Soutar.