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Red Bull launches Formula One iPhone app

In: Industry news, Soft drinks

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Red Bull UK has collaborated with Red Bull Racing and Red Bull Media House to create the Red Bull GP app – the first legitimate Formula One app available on iTunes.

Red Bull GP allows iPhone users to carry the most up-to-date information and statistics for the Red Bull Racing team in their pocket and stay in touch with the latest qualifying news, race results and standings for the 2009 season.

In addition to information, photos and video content, the ‘Pitter’ section offers a Twitter feed giving users a unique ‘insider’s view’ from the pit lane.

“Red Bull Racing is having a great season so far in F1 and we're pleased we can bring fans even closer to the action,” said Red Bull Trade communications manager Tom Smith.

“The success of the team has helped create additional awareness for the brand as a whole and the launch of this new app will increase this further.”


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