Hot Topic: Is Heather Mills trying to put one over the Linda McCartney brand? |
Charlie Wright, The Grocer 25 July 2009 In: Columnists
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It's easily forgotten that, for a time, Heather Mills marketed herself to perfection as a saintly yet sexy champion of charity and triumphant battler of personal adversity.
Then the rumours of past indiscretions, her runaway paranoid narcissism and the messiest break up since Korea was partitioned turned her into a one-woman PR disaster area.
Cynics could argue that her purchase this week of vegan food supplier Redfood Wholefood Co is therefore the last thing her fellow veggies needed to win converts to the cause. She's hardly the most popular public face a company could have - especially not with the tabloids - and the jibes about her looking to put one over the rival Linda McCartney brand practically write themselves.
But as well as guaranteed column inches, she brings to the table a notoriously fearsome determination to succeed and a much underrated commercial nous. If she can get her media radar back in working order, don't bet against Heather taking Redwood into the big time.
Still, an alliance with her ex-hubby's Meat Free Monday plan seems fairly unlikely for now.