Celebrity chef unveils pudding mix line-up |
Alex Beckett, thegrocer.co.uk 04 September 2009 In: Bakery, Industry news
| |
Celebrity chef James Martin is launching a range of dessert mixes designed to take the strain out of baking.
The Saturday Kitchen star has created a Home Baking Dessert range comprising Sticky Toffee Pudding, Belgian Chocolate Fondant Pudding and Apple, Raisin & Cinnamon Pudding with Vanilla Custard (rsp: £2.29).
"In spite of being a nation of dessert lovers, many consumers forego real puddings at home due to a lack of confidence," said Martin. "I wanted to change this, the range of dessert mixes is easy to use and takes all the stresses and strains out of home baking." The pudding mixes are listed in Sainsbury¹s now.