Own-label sales rise masks share decline |
The Grocer 03 July 2010 In: Industry news
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Own-label's share of UK grocery fell last year despite growing by both value and volume, according to PLMA.
Total UK spending on own-label food and drink rose by 3% in volume and 5.3% in value.
But branded goods were ultimately the biggest beneficiaries of total market growth as own-label's share of UK grocery fell 0.9% in volume and value in 2009.
Own label now accounts for 46.9% of total volume and for 42.5% of total spend in UK supermarkets.
The Europe-wide survey revealed UK consumers remained the second-biggest own-label fans in Europe behind Switzerland,
where retailers' own-labels account for 52.5% of total grocery volumes.
"Own label remains incredibly popular in the UK, but massive promotions on branded goods throughout 2009 caused an overall decline in market share," said a spokesman for Nielsen Europe.