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Cresta

There was more to the success of this fizzy soft drink than a great catchphrase (“It’s frothy man”) and an Elvis-impersonating polar bear.In the staid soft drink market of the 1970s, Cresta tasted different, though not quite as different as the bear’s occasional exultant cry of “Rimsky Korsakov!” might have you believe. Mysteriously withdrawn - too many additives said some - it returned to no great avail in 2002.

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