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Heinz has announced its Big Soup brand is to sponsor rugby league’s 2011 Gillette Four Nations and Engage Super League.
The deal follows a revamp of the soup brand in February.
Heinz said it would give the company the chance to push its ‘Go big or go hungry’ message to fans at key fixtures.
“We will be utilising the partnership in a number of ways to engage with our consumers throughout the season,” said Heinz soups marketing controller Matthew Cullum.
Adam Leyland
Editor of The Grocer since 2006
Liz Hamson
Deputy editor and Critical Eye columnist
Charlie Wright
Online editor and Daily Bread blogger
Tim Lang
Professor of food policy at City University
Kevin Hawkins
Independent retail consultant
Joanna Blythman
Journalist and author of Bad Food Britain
Dr Clive Black
Head of research at Shore Capital
Titania Touché
Acid-tongued PR girl about town
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