ribena ad

Last year: 55 ▲

Sales: £149.6m (+0.2%)


What #Ribenagate? After launching a no-added-sugar Pineapple & Passion Fruit and championing Ribena Light in a £6m digital and outdoor campaign, the brand enjoyed “significant” distribution growth. The portfolio will be reformulated this year to contain less than 4.5g of sugar per 100ml.