Beer sales now falling faster in supermarkets than pubs

  • Print
  • Share
  • Comments (1)
  • Save

Off-trade sales of beer have fallen faster than on-trade sales, for the first time in more than 15 years.

Figures for the final quarter of 2011 show sales through supermarkets and off-licenses fell 3.7% by volume compared to the same period in 2010. Sales in pubs, clubs and restaurants fell by 3.4% over the same period.

The last time the on-trade outperformed the off-trade in such a way was in 1996, when football’s European Championships were held in England.

However, there was some good news for retailers, as the decline in overall sales of beer was slower than in the previous four quarters.

Despite the slowdown, British Beer & Pub Association chief executive Brigid Simmonds warned the industry could not afford another round of “inflation-busting” tax hikes in the next Budget.

“This will delay any potential recovery in an iconic and economically vital British industry,” she said.

Readers' comments (1)

  • The duty on a pint is about 50p. Even a 10p reduction will not much difference. People have NEVER gone to a pub for cheap drinks, but to socialise. Until the smoking ban publicans were making a very good living, but when the smokers started drinking at home (where they could enjoy a smoke with their drink) became the norm. .

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Related images

  • Focus on Beer & Cider
  • Print
  • Share
  • Comments (1)
  • Save
Sign in

Newsletter Sign-up


I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Platinum Member to receive these newsletters:

Become a member of The Grocer

Grocer jobs Experts in FMCG

Search jobs



CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.


The Grocer's commentators and opinion makers