Sainsbury's extends its popular wine miniatures range

  • Print
  • Share
  • Comment
  • Save

Sainsbury’s is extending its wine miniatures range after posting “double-digit” sales growth in the segment over the past year.

The retailer currently has 33 minis in the range - 29 still wines (187.5ml) and four 200ml sparkling SKUs. This will increase to 39 SKUs from 10 June as it adds five more 187.5ml products and a 200ml sparkling Taste the Difference mini prosecco.

The TTD prosecco had been one of the drivers of Sainsbury’s wider TTD premium wine range, which has seen a 33% sales uplift over the past year [52 w/e 12 May 2012]. The company has introduced 26 new TTD wines in the past 12 months as it continued to focus on growing own label.

Have your say

You must sign in to make a comment

Related images

  • Sainsbury's wine miniatures
  • Print
  • Share
  • Comment
  • Save
Sign in

Newsletter Sign-up

Free

I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers