Sainsbury's extends its popular wine miniatures range

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Sainsbury’s is extending its wine miniatures range after posting “double-digit” sales growth in the segment over the past year.

The retailer currently has 33 minis in the range - 29 still wines (187.5ml) and four 200ml sparkling SKUs. This will increase to 39 SKUs from 10 June as it adds five more 187.5ml products and a 200ml sparkling Taste the Difference mini prosecco.

The TTD prosecco had been one of the drivers of Sainsbury’s wider TTD premium wine range, which has seen a 33% sales uplift over the past year [52 w/e 12 May 2012]. The company has introduced 26 new TTD wines in the past 12 months as it continued to focus on growing own label.

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