cakes & biscuits news

mcVities Nibbles

Digestives Nibbles: UB takes McVitie's into sharing bags Subscription

09 Feb 2016 | By Simon Gwynn

And Go Ahead is set for a rebrand with three new products

Soreen Lunchbox Loaves ad

Soreen's Loveable Loaf returns in on-the-go snacking ad

08 Feb 2016 | By Simon Gwynn

Push aims to overturn perceptions of Soreen as a product for eating at home

mcvities trio

Trio to return: 1980s chocolate biscuit makes a comeback Subscription

05 Feb 2016 | By Daniel Selwood

Trio is set to return to retailers’ shelves from 1 March – 13 years after being discontinued

Soreen Squidgy Cake minis

Soreen to roll out new Squidgy Cake snack packs in Tesco

28 Jan 2016 | By Simon Gwynn

Chocolate and Toffee flavours will be available in packs of five 30g portions

Border Biscuits

Border gives biscuits line-up a colourful new look

28 Jan 2016 | By Lisa Riley

The brand’s biggest drive to date will introduce characters The Biscuitiers

mr kipling simple goodness

Mr Kipling launches low-calorie oat slices Subscription

22 Jan 2016 | By Daniel Selwood

Mr Kipling hopes to appeal to healthy eaters with the launch of its Exceedingly Good range

Bacon and sausages feature, pigs in blankets

Brits shun bacon and bangers at Christmas Subscription

07 Jan 2016 | By Simon Gwynn

By contrast, sales of cakes, pies and puddings were up in the run-up to Christmas 2015

go ahead

UB gives Go Ahead new healthy eating positioning Subscription

10 Dec 2015 | By Simon Gwynn

United Biscuits is overhauling its healthier biscuits brand Go Ahead!

Traidcraft savoury biscuits

Traidcraft launches fairtrade savoury Oaty Biscuits range

08 Dec 2015 | By Sonya Hook

Oaty Biscuits come in flavours of Mature Cheddar Cheese or Black Pepper & Poppy Seeds…

biscuits treats chocolate snack confectionary factory

United Biscuits opens online store on Chinese platform

11 Nov 2015 | By Nick Norton

China is the world’s fourth-largest consumer of biscuits

Fox's Milk Choc and Lemon bars

Fox's Biscuits expands Chocolatey sub-brand

02 Nov 2015 | By Vince Bamford

The new packs contain five individually wrapped bars


Burton's Biscuit Co sales hit by failed UB takeover Subscription

23 Oct 2015 | By Alec Mattinson

Wagon Wheels manufacturer Burton’s Biscuits suffered a sharp drop in sales in its first year under Canadian ownership, as its attempts to grow through acquisitions were thwarted.

savoury biscuits crackers

Savoury biscuits boosted by health concerns

15 Oct 2015 | By Vince Bamford

Savoury biscuits are growing ahead of their sweet counterparts


Tuckey's revamps Proper biscuits and adds shortcake extension

13 Oct 2015 | By Lisa Riley

Biscuit brand Tuckey’s Proper has been revamped with a new look and variant

sponge cake

Bright Blue Foods acquired by private equity firm Endless Subscription

08 Sep 2015 | By Vince Bamford

Own label and licensed cake supplier Bright Blue Foods has been acquired by private equity firm Endless for an undisclosed sum

McVities Victoria biscuits

McVitie's gets festive with new biscuit and Chocolate Digestives cake lines

07 Sep 2015 | By Vince Bamford

United Biscuits has unveiled new festive cake and biscuit lines under its McVitie’s brand

Thorntons Little Temptations

Finsbury takes Thorntons into bagged cake bites market

07 Sep 2015 | By Simon Gwynn

Finsbury Food Group is launching a new Thorntons-branded range of cake bites.

Kipling White Chocolate and Raspberry Sponge

Premier rolling out new look and lines for Mr Kipling brand Subscription

01 Sep 2015 | By Vince Bamford

Premier Foods has unveiled a host of new products including a range of large cakes and sponges for sharing.

bahlsen pick up biscuit

Pick Up chocolate biscuit bars get new flavours Subscription

06 Aug 2015 | By Vince Bamford

Bahlsen is expanding its Pick Up biscuit brand with two new flavours…

maryland peanut cookie

Burton's Maryland on trend with peanut cookies Subscription

25 Jul 2015 | By Vince Bamford

Burton’s Biscuit Co is looking to tap the peanut butter boom with a new Maryland cookie

Gruffalo cake

Park Cakes rolls Gruffalo party cake into Tesco stores

20 Jul 2015 | By Simon Gwynn

Gruffalo owner Magic Light Pictures has teamed up with Park Cakes to launch a range of treats featuring the popular character.

mcvities ad

McVitie's turns to breakfast in latest 'Sweeet' instalment

08 Jul 2015 | By Lisa Riley

United Biscuits won the Consumer Initiative of the Year gong for The Sweeet Taste of Success campaign at The Grocer Gold Awards 2015

cake dog

Mr Kipling's cakey dog takes an old-fashioned trip Subscription

24 Jun 2015 | By Mark Dishman

Mr Kipling’s imaginary elephant from last year has been replaced by a cake-dog.

Biscuit board

Focus on Cakes & Biscuits Subscription

16 Oct 2014 | By Katy Salter

Forget high-concept NPD. This year’s biscuit success story is McVitie’s Digestives…

McVities BN biscuits advert

BN's odd owls join McVitie's 'Sweeet' line-up

20 Jul 2014 | By Mark Dishman

McVitie’s continues its ‘Sweeet’ push with a new ad for its BN biscuits…

Ritz Crackers advert london buscuits

Ritz Crackers return to TV screens - after 30 years

11 Jul 2014 | By Vince Bamford

Ritz Crackers return to TV screens for the first time in 30 years on Monday…

Focus on hot pudding

Pass the custard... nostalgia is king in puddings Subscription

23 Aug 2013 | By Daniel Lanyon

Traditional desserts such as fruit crumble and bread & butter pud are enjoying the sweet taste of success. But why not oth…

Asda, Pots & Co, Coppenrath, Aunt Bessie’s: NPD in puds Subscription

21 Aug 2013

Developed by Asda and the world’s oldest maker of Christmas puddings, the retailer describes this reworking of a festive classic…

Biscuit production

Biscuits: Global Industry Guide

22 Jul 2013

The global biscuits market had total revenues of $44,944.8 million in 2011, representing a compound annual growth rate (CAGR) of 3.1%…

cakes and biscuits

Small cakes boost lead over large cakes as NPD pays off

12 Jun 2013 | By Natalie Brown

Volume sales of small cakes have overtaken large cakes – in part thanks to inventive NPD, new research from Mintel revealed today.

McVitie's biscuits pack sizes and prices slashed by UBUK

McVitie's biscuits pack sizes and prices slashed by UBUK

09 Jun 2013 | By Vince Bamford

United Biscuits UK is cutting the size and price of some of its most popular McVitie’s lines…

Fiddes Payne rebrands as Cake Angels in decorations overhaul

Fiddes Payne rebrands as Cake Angels in decorations overhaul

05 May 2013 | By Lisa Riley

Fiddes Payne has overhauled its cake decorations portfolio and renamed it Cake Angels…

GM unveils Free'ist range of low and no-sugar products

GM unveils Free'ist range of low and no-sugar products

27 Apr 2013 | By Vince Bamford

A new sugar-free and no-added-sugar brand that includes biscuits, chocolate and jam is set to launch…

Jaffa Cake Big One

Giant Jaffa Cake rolls into stores

22 Apr 2013 | By Jon Yeomans

McVitie’s has launched its Big One Jaffa Cake in stores.

McVitie's shrinks Jaffa Cake and Galaxy muffins to mini size

McVitie's shrinks Jaffa Cake and Galaxy muffins to mini size

20 Apr 2013 | By Lisa Riley

McVitie’s Cake Company has replaced its Jaffa Cake and Galaxy big muffins with mini variants…

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