cakes & biscuits news

my kipling cocktail fancies

Mr Kipling reaches out to younger buyers with Cocktail Fancies Subscription

19 May 2016 | By Daniel Selwood

Premier Foods has unveiled two limited-edition variants of Mr Kipling’s Fancies

feel free

Feel Free to add gluten-free jam-filled doughnut to range

10 May 2016 | By Beth Gault

The brand has opened a new production facility in North Yorkshire

ice cream mini rolls

Cadbury brings back Ice Cream Mini Rolls for summer Subscription

05 May 2016 | By Daniel Selwood

The line-up sees the return of Toffee Ripple and Neapolitan flavours

Go Ahead

Go Ahead! biscuits get 'celebratory' new TV ad campaign

02 May 2016 | By Daniel Selwood

The commercial follows the brand’s recent NPD and packaging revamp

Fudges

Thomas J Fudge's hands control to PE investor Livingbridge Subscription

18 Apr 2016 | By Daniel Selwood

The investment will aim to take the premium biscuit brand to number one in the UK

Mr Kipling

Mr Kipling targets younger customers with Cake on the Go Subscription

15 Apr 2016 | By Daniel Selwood

The new range will also include Premier stablemate Cadbury Mini Rolls

Bahlsen ad

Bahlsen set to roll out murder mystery TV ad campaign Subscription

13 Apr 2016 | By Daniel Selwood

The £5 million push emphasises the biscuits’ ‘power of distraction’

Hobnob PMP

McVitie's Slices and Flapjacks launched in £1 PMPs

12 Apr 2016 | By Daniel Selwood

Rolling out now across convenience outlets, the new packs are available in four variants

Mr Kipling

Mr Kipling brings back 'Exceedingly Good' slogan in £4m push Subscription

11 Apr 2016 | By Lisa Riley

The seven-week ‘Exceedingly Good Distraction’ push, from 11 April, features a new TV advert

barny abc bears

Mondelez takes Barny into mini bags with ABC Bears range

07 Apr 2016 | By Lisa Riley

Barny ABC Bears comes in multipacks containing six 25g packs of bear-shaped mini biscuits

cadbury cookies

Cadbury Biscuits go posh in drive to reverse 15% slump Subscription

07 Apr 2016 | By Daniel Selwood

The latest addition to the Burton’s Biscuit Co portfolio is Cadbury Cookies

maryland

Burton's gives Maryland new look to make it easier to shop

31 Mar 2016 | By Daniel Selwood

Products introduced as part of the new Maryland Creations line-up are Choc Dipped and Soft Centres

Jeff van der eems

Jeff van der Eems steps down as United Biscuits CEO Subscription

14 Mar 2016 | By Daniel Selwood

Executive chairman Jim Zaza will assume the CEO’s responsibilities for the foreseeable future

Lotus Biscoff

Lotus Biscoff signs Chelsea FC's Eden Hazard for viral media

09 Mar 2016 | By Daniel Selwood

A digital film will showcase the Belgian midfielder’s footballing skills

Ginger nuts

United Biscuits factory "close to being fully operational" Subscription

07 Mar 2016 | By Daniel Selwood

Normal production of all lines will begin very soon, says the company

Twinkies

Innovative Bites to distribute Ghostbusters Hostess Twinkies

07 Mar 2016 | By Daniel Selwood

Key Lime Slime will be available ahead of the movie’s July release

McVities teacakes

United Biscuits launches McVitie's Teacakes in two flavours Subscription

04 Mar 2016 | By Simon Gwynn

And McVitie’s Digestives Nibbles have reached Sainsbury’s

Selfridges

Melrose and Morgan Christmas puddings recalled by Selfridges

04 Mar 2016 | By Andrew Don

There is indication of spoilage of puds with a 30 April 2016 best-before date

jammie dodgers new recipe and look

Burton's Biscuits Co gives Jammie Dodgers an overhaul Subscription

03 Mar 2016 | By Lisa Riley

The revamped Jammie Dodgers range is rolling out from this week featuring a crispier biscuit and ‘fruitier’ jam recipe

open up with oreo

Open Up With Oreo: £3.1m marketing push offers holiday prizes

26 Feb 2016 | By Andrew Don

TV ads will go live as part of a push that is set to include VOD, social media and promotional packs

fox's biscuits

Burton's Biscuit Company weighs up deal for Fox's Biscuits Subscription

19 Feb 2016 | By Alec Mattinson

Wagon Wheels manufacturer Burton’s Biscuit Company is in talks to buy Fox’s Biscuits

Dr Oetker

Dr Oetker Baking launches Bake a Better Day two-part push Subscription

17 Feb 2016 | By Daniel Selwood

A #BunnyBum hashtag and giant Easter bunny bottoms will both feature

Cadbury Fingers

Cadbury Fingers new pack sizes to reflect 'changing needs'

16 Feb 2016 | By Lisa Riley

Revamp will introduce front-of-pack ‘Covered in Cadbury Dairy Milk’ flash

mcVities Nibbles

Digestives Nibbles: UB takes McVitie's into sharing bags Subscription

09 Feb 2016 | By Simon Gwynn

And Go Ahead is set for a rebrand with three new products

Biscuit board

Focus on Cakes & Biscuits Subscription

16 Oct 2014 | By Katy Salter

Forget high-concept NPD. This year’s biscuit success story is McVitie’s Digestives…

McVities BN biscuits advert

BN's odd owls join McVitie's 'Sweeet' line-up

20 Jul 2014 | By Mark Dishman

McVitie’s continues its ‘Sweeet’ push with a new ad for its BN biscuits…

Ritz Crackers advert london buscuits

Ritz Crackers return to TV screens - after 30 years

11 Jul 2014 | By Vince Bamford

Ritz Crackers return to TV screens for the first time in 30 years on Monday…

Focus on hot pudding

Pass the custard... nostalgia is king in puddings Subscription

23 Aug 2013 | By Daniel Lanyon

Traditional desserts such as fruit crumble and bread & butter pud are enjoying the sweet taste of success. But why not oth…

Asda, Pots & Co, Coppenrath, Aunt Bessie’s: NPD in puds Subscription

21 Aug 2013

Developed by Asda and the world’s oldest maker of Christmas puddings, the retailer describes this reworking of a festive classic…

Biscuit production

Biscuits: Global Industry Guide

22 Jul 2013

The global biscuits market had total revenues of $44,944.8 million in 2011, representing a compound annual growth rate (CAGR) of 3.1%…

cakes and biscuits

Small cakes boost lead over large cakes as NPD pays off

12 Jun 2013 | By Natalie Brown

Volume sales of small cakes have overtaken large cakes – in part thanks to inventive NPD, new research from Mintel revealed today.

McVitie's biscuits pack sizes and prices slashed by UBUK

McVitie's biscuits pack sizes and prices slashed by UBUK

09 Jun 2013 | By Vince Bamford

United Biscuits UK is cutting the size and price of some of its most popular McVitie’s lines…

Fiddes Payne rebrands as Cake Angels in decorations overhaul

Fiddes Payne rebrands as Cake Angels in decorations overhaul Subscription

05 May 2013 | By Lisa Riley

Fiddes Payne has overhauled its cake decorations portfolio and renamed it Cake Angels…

GM unveils Free'ist range of low and no-sugar products

GM unveils Free'ist range of low and no-sugar products Subscription

27 Apr 2013 | By Vince Bamford

A new sugar-free and no-added-sugar brand that includes biscuits, chocolate and jam is set to launch…

Jaffa Cake Big One

Giant Jaffa Cake rolls into stores Subscription

22 Apr 2013 | By Jon Yeomans

McVitie’s has launched its Big One Jaffa Cake in stores.

McVitie's shrinks Jaffa Cake and Galaxy muffins to mini size

McVitie's shrinks Jaffa Cake and Galaxy muffins to mini size Subscription

20 Apr 2013 | By Lisa Riley

McVitie’s Cake Company has replaced its Jaffa Cake and Galaxy big muffins with mini variants…

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