cakes & biscuits news

McVitie's

McVitie’s gets into Halloween spirit with spooky cakes range Subscription

22 Aug 2016 | By Beth Gault

The ‘spook-tacular’ line-up is set to roll out from 5 September

Cadbury Fingers

Mondelez snaps up Cadbury biscuit licence from Burton’s Biscuit Company Subscription

12 Aug 2016 | By Edward Devlin

Mondelez International has united the confectionery and biscuit arms of Cadbury after acquiring the rights for the licence to make Fingers and Animals from Burton’s Biscuit Company.

Crayola Crafty Cooks

Baking decoration specialist Cake Angels unveils Crayola kits Subscription

29 Jul 2016 | By Beth Gault

Cake Angels hopes the home baking kits will increase children’s social skills as they bake together

delacre

Ferrero in talks with Pladis to buy Delacre Subscription

15 Jul 2016 | By Alec Mattinson

Ferrero is in discussions with Pladis over the acquisition of its Belgian luxury biscuits business Delacre

Bahlsen pick up

Bahlsen £1m Pick Up! biscuits giveaway kicks off at Tesco Subscription

08 Jul 2016 | By Daniel Selwood

The brand aims to attract 250,000 new households by December

McVitie's

McVitie’s on-the-go range gets PMPs and smaller case sizes

04 Jul 2016 | By Daniel Selwood

Revamped range allows retailers to offer “greater transparent value to consumers”

Oreo

Oreo brings Strawberry Cheesecake and Mint variants to the UK Subscription

01 Jul 2016 | By Daniel Selwood

The two new flavours are based on ones popular in the US

Mikado

Mikado King gets ‘luxurious’ double-choc version

24 Jun 2016 | By Daniel Selwood

NPD is positioned as ‘a slightly more luxurious afternoon or evening treat’

Rhythm108

Rhythm108 unveils free-from Ooh-la-la Tea Biscuits duo Subscription

14 Jun 2016 | By Beth Gault

The gluten-free treats were created to fit the brand’s ‘Eat Real, Be Real’ ethos

Amaze Bites

Cadbury Cakes' Absolutely Fabulous new flavour and prizes Subscription

10 Jun 2016 | By Beth Gault

The partnership between brand and movie offers the chance to win a shopping spree

prewetts

Northumbrian Fine Foods to invest £1.2m in Gateshead facility Subscription

08 Jun 2016 | By Daniel Selwood

A new baking oven is expected to create 40 extra jobs

mcVities Nibbles

United Biscuits owner eyes London IPO after launch of global snacks firm Pladis Subscription

08 Jun 2016 | By Alec Mattinson

Yildiz Holding aims to launch a FTSE 100 listing within the next five years after unveiling its new global snacks company Pladis

gluten free hobnobs

Gluten-free Hobnobs unveiled as McVitie's eyes wider reach Subscription

04 Jun 2016 | By Daniel Selwood

The new lines will offer the same “great signature taste and crumbly texture” as the ‘regular’ biscuits

premier cake on the go marketing team

Premier introduces its Cake on the Go sales & marketing team

02 Jun 2016 | By Beth Gault

The seven-strong line-up will be responsible for brands including Cadbury Cake and Mr Kipling

McVitie's

UB launches McVitie's first on-the-go sweet biscuit range Subscription

31 May 2016 | By Daniel Selwood

To Go offers a choice of Digestives and Hobnobs and will be backed by TV ad campaign

my kipling cocktail fancies

Mr Kipling reaches out to younger buyers with Cocktail Fancies Subscription

19 May 2016 | By Daniel Selwood

Premier Foods has unveiled two limited-edition variants of Mr Kipling’s Fancies

feel free

Feel Free to add gluten-free jam-filled doughnut to range

10 May 2016 | By Beth Gault

The brand has opened a new production facility in North Yorkshire

ice cream mini rolls

Cadbury brings back Ice Cream Mini Rolls for summer Subscription

05 May 2016 | By Daniel Selwood

The line-up sees the return of Toffee Ripple and Neapolitan flavours

Go Ahead

Go Ahead! biscuits get 'celebratory' new TV ad campaign

02 May 2016 | By Daniel Selwood

The commercial follows the brand’s recent NPD and packaging revamp

Fudges

Thomas J Fudge's hands control to PE investor Livingbridge Subscription

18 Apr 2016 | By Daniel Selwood

The investment will aim to take the premium biscuit brand to number one in the UK

Mr Kipling

Mr Kipling targets younger customers with Cake on the Go Subscription

15 Apr 2016 | By Daniel Selwood

The new range will also include Premier stablemate Cadbury Mini Rolls

Bahlsen ad

Bahlsen set to roll out murder mystery TV ad campaign Subscription

13 Apr 2016 | By Daniel Selwood

The £5 million push emphasises the biscuits’ ‘power of distraction’

Hobnob PMP

McVitie's Slices and Flapjacks launched in £1 PMPs

12 Apr 2016 | By Daniel Selwood

Rolling out now across convenience outlets, the new packs are available in four variants

Mr Kipling

Mr Kipling brings back 'Exceedingly Good' slogan in £4m push Subscription

11 Apr 2016 | By Lisa Riley

The seven-week ‘Exceedingly Good Distraction’ push, from 11 April, features a new TV advert

Biscuit board

Focus on Cakes & Biscuits Subscription

16 Oct 2014 | By Katy Salter

Forget high-concept NPD. This year’s biscuit success story is McVitie’s Digestives…

McVities BN biscuits advert

BN's odd owls join McVitie's 'Sweeet' line-up

20 Jul 2014 | By Mark Dishman

McVitie’s continues its ‘Sweeet’ push with a new ad for its BN biscuits…

Ritz Crackers advert london buscuits

Ritz Crackers return to TV screens - after 30 years

11 Jul 2014 | By Vince Bamford

Ritz Crackers return to TV screens for the first time in 30 years on Monday…

Focus on hot pudding

Pass the custard... nostalgia is king in puddings Subscription

23 Aug 2013 | By Daniel Lanyon

Traditional desserts such as fruit crumble and bread & butter pud are enjoying the sweet taste of success. But why not oth…

Asda, Pots & Co, Coppenrath, Aunt Bessie’s: NPD in puds Subscription

21 Aug 2013

Developed by Asda and the world’s oldest maker of Christmas puddings, the retailer describes this reworking of a festive classic…

Biscuit production

Biscuits: Global Industry Guide Subscription

22 Jul 2013

The global biscuits market had total revenues of $44,944.8 million in 2011, representing a compound annual growth rate (CAGR) of 3.1%…

cakes and biscuits

Small cakes boost lead over large cakes as NPD pays off Subscription

12 Jun 2013 | By Natalie Brown

Volume sales of small cakes have overtaken large cakes – in part thanks to inventive NPD, new research from Mintel revealed today.

McVitie's biscuits pack sizes and prices slashed by UBUK

McVitie's biscuits pack sizes and prices slashed by UBUK Subscription

09 Jun 2013 | By Vince Bamford

United Biscuits UK is cutting the size and price of some of its most popular McVitie’s lines…

Fiddes Payne rebrands as Cake Angels in decorations overhaul

Fiddes Payne rebrands as Cake Angels in decorations overhaul Subscription

05 May 2013 | By Lisa Riley

Fiddes Payne has overhauled its cake decorations portfolio and renamed it Cake Angels…

GM unveils Free'ist range of low and no-sugar products

GM unveils Free'ist range of low and no-sugar products Subscription

27 Apr 2013 | By Vince Bamford

A new sugar-free and no-added-sugar brand that includes biscuits, chocolate and jam is set to launch…

Jaffa Cake Big One

Giant Jaffa Cake rolls into stores Subscription

22 Apr 2013 | By Jon Yeomans

McVitie’s has launched its Big One Jaffa Cake in stores.

McVitie's shrinks Jaffa Cake and Galaxy muffins to mini size

McVitie's shrinks Jaffa Cake and Galaxy muffins to mini size Subscription

20 Apr 2013 | By Lisa Riley

McVitie’s Cake Company has replaced its Jaffa Cake and Galaxy big muffins with mini variants…

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