cakes & biscuits news

sponge cake

Bright Blue Foods acquired by private equity firm Endless Subscription

08 Sep 2015 | By Vince Bamford

Own label and licensed cake supplier Bright Blue Foods has been acquired by private equity firm Endless for an undisclosed sum

McVities Victoria biscuits

McVitie's gets festive with new biscuit and Chocolate Digestives cake lines

07 Sep 2015 | By Vince Bamford

United Biscuits has unveiled new festive cake and biscuit lines under its McVitie’s brand

Thorntons Little Temptations

Finsbury takes Thorntons into bagged cake bites market

07 Sep 2015 | By Simon Gwynn

Finsbury Food Group is launching a new Thorntons-branded range of cake bites.

Kipling White Chocolate and Raspberry Sponge

Premier rolling out new look and lines for Mr Kipling brand Subscription

01 Sep 2015 | By Vince Bamford

Premier Foods has unveiled a host of new products including a range of large cakes and sponges for sharing.

bahlsen pick up biscuit

Pick Up chocolate biscuit bars get new flavours Subscription

06 Aug 2015 | By Vince Bamford

Bahlsen is expanding its Pick Up biscuit brand with two new flavours…

maryland peanut cookie

Burton's Maryland on trend with peanut cookies Subscription

25 Jul 2015 | By Vince Bamford

Burton’s Biscuit Co is looking to tap the peanut butter boom with a new Maryland cookie

Gruffalo cake

Park Cakes rolls Gruffalo party cake into Tesco stores

20 Jul 2015 | By Simon Gwynn

Gruffalo owner Magic Light Pictures has teamed up with Park Cakes to launch a range of treats featuring the popular character.

mcvities ad

McVitie's turns to breakfast in latest 'Sweeet' instalment

08 Jul 2015 | By Lisa Riley

United Biscuits won the Consumer Initiative of the Year gong for The Sweeet Taste of Success campaign at The Grocer Gold Awards 2015

cake dog

Mr Kipling's cakey dog takes an old-fashioned trip Subscription

24 Jun 2015 | By Mark Dishman

Mr Kipling’s imaginary elephant from last year has been replaced by a cake-dog.

Mr Kipling

Mr Kipling shakes up Snack Packs to better suit modern families Subscription

07 May 2015 | By Vince Bamford

Premier Foods is shaking up the Mr Kipling Snack Pack slice range with new products and a change in packaging format…

lemon cakes

Spar retailer James Hall tops up cream cakes range

12 Mar 2015 | By Beth Brooks

The cakes are made at the company’s Clayton Park bakery, which it acquired in 2010. 

Cadbury Salted Peanut Crunch fingers

Burton's Biscuit Company signs US distribution deal

11 Mar 2015 | By Simon Gwynn

Although it has distributed to the US before, the supplier said the deal represented a big increase in focus on international brand building

DeBeukelaer cookie web resize

DeBeukelaer Cookies Bakery launches first ever TV campaign

04 Mar 2015 | By Lisa Riley

The commercial will focus on the brand’s traditional recipes from New York’s Greenwich Village bakeries

McVities sweeet toys ad

Sweeet stuff: McVitie's to give away 3.5 million cuddly toys Video Subscription

11 Feb 2015 | By Simon Gwynn

United Biscuits is launching four cuddly toys based on its McVitie’s marketing campaign.

Top products cakes barney

Cake brands enjoy a slice of success Subscription

30 Jan 2015 | By Vince Bamford

It may be one of the most mature markets in the grocery trade, but cake suppliers still have some tricks up their sleeves…

biscuits treats chocolate snack confectionary factory

Uncertain election outcome could see rush of food & drink M&As

19 Jan 2015 | By Edward Devlin

The UK could see a rush to get food and drink M&A deals over the line before the general election…

Burton's Maryland cookies biscuits marketing new product

Burton's: Maryland soft cookies 'to be bigger than Gooeys' Subscription

09 Jan 2015 | By Vince Bamford

Burton’s Biscuit Co is claiming a first for a mainstream biscuit brand with the launch of soft cookies…

mcvitie delichoc

United Biscuits brings DeliChoc to the UK

07 Jan 2015 | By Simon Gwynn

New biscuit range comes over from the continent

mrs freshleys

American Fizz secures UK distribution deal for Mrs Freshley's

23 Dec 2014 | By Simon Gwynn

Importer American Fizz has secured a deal to bring US cake brand Mrs Freshley’s to UK shelves…


Kent & Fraser roll out free-from Criscuits to major retailers

12 Dec 2014 | By Helen Gilbert

UK-based artisan producer Kent & Fraser is rolling out a gluten-free “cracker-biscuit hybrid”…

custard creams

WeightWatchers adds two new low-cal biscuit lines Subscription

08 Dec 2014 | By Lisa Riley

WeightWatchers has expanded its low-calorie biscuits portfolio with two new variants…

McVitie's Pug

McVitie's returns to Christmas TV with Victoria biscuits ad Video

04 Dec 2014 | By Simon Gwynn

United Biscuits has launched its first-ever TV campaign for its McVitie’s Victoria assortment box…

Cartwright/UB long trailer

UB agrees three-year strategic partnership with Cargill

27 Nov 2014 | By Andrew Don

Jaffa Cakes and Twiglets manufacturer United Biscuits (UB) has formed a three-year strategic partnership with Cargill.

Biscuit board

Focus on Cakes & Biscuits Subscription

16 Oct 2014 | By Katy Salter

Forget high-concept NPD. This year’s biscuit success story is McVitie’s Digestives…

McVities BN biscuits advert

BN's odd owls join McVitie's 'Sweeet' line-up

20 Jul 2014 | By Mark Dishman

McVitie’s continues its ‘Sweeet’ push with a new ad for its BN biscuits…

Ritz Crackers advert london buscuits

Ritz Crackers return to TV screens - after 30 years

11 Jul 2014 | By Vince Bamford

Ritz Crackers return to TV screens for the first time in 30 years on Monday…

Focus on hot pudding

Pass the custard... nostalgia is king in puddings Subscription

23 Aug 2013 | By Daniel Lanyon

Traditional desserts such as fruit crumble and bread & butter pud are enjoying the sweet taste of success. But why not oth…

Asda, Pots & Co, Coppenrath, Aunt Bessie’s: NPD in puds Subscription

21 Aug 2013

Developed by Asda and the world’s oldest maker of Christmas puddings, the retailer describes this reworking of a festive classic…

Biscuit production

Biscuits: Global Industry Guide

22 Jul 2013

The global biscuits market had total revenues of $44,944.8 million in 2011, representing a compound annual growth rate (CAGR) of 3.1%…

cakes and biscuits

Small cakes boost lead over large cakes as NPD pays off

12 Jun 2013 | By Natalie Brown

Volume sales of small cakes have overtaken large cakes – in part thanks to inventive NPD, new research from Mintel revealed today.

McVitie's biscuits pack sizes and prices slashed by UBUK

McVitie's biscuits pack sizes and prices slashed by UBUK

09 Jun 2013 | By Vince Bamford

United Biscuits UK is cutting the size and price of some of its most popular McVitie’s lines…

Fiddes Payne rebrands as Cake Angels in decorations overhaul

Fiddes Payne rebrands as Cake Angels in decorations overhaul

05 May 2013 | By Lisa Riley

Fiddes Payne has overhauled its cake decorations portfolio and renamed it Cake Angels…

GM unveils Free'ist range of low and no-sugar products

GM unveils Free'ist range of low and no-sugar products

27 Apr 2013 | By Vince Bamford

A new sugar-free and no-added-sugar brand that includes biscuits, chocolate and jam is set to launch…

Jaffa Cake Big One

Giant Jaffa Cake rolls into stores

22 Apr 2013 | By Jon Yeomans

McVitie’s has launched its Big One Jaffa Cake in stores.

McVitie's shrinks Jaffa Cake and Galaxy muffins to mini size

McVitie's shrinks Jaffa Cake and Galaxy muffins to mini size

20 Apr 2013 | By Lisa Riley

McVitie’s Cake Company has replaced its Jaffa Cake and Galaxy big muffins with mini variants…

Sign in

Newsletter Sign-up


I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

Grocer jobs Experts in FMCG

Search jobs



CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.


The Grocer's commentators and opinion makers