Riso Gallo wholemeal rice pasta

Riso Gallo adds wholemeal rice pasta to premium line-up Subscription

21 Oct 2016 | By Daniel Selwood

The NPD follows the launch of the brand’s latest Guida Gallo

Kellogg's Special K

Kellogg's pledges breakfasts for 100,000 British children

14 Oct 2016 | By Daniel Selwood

The cereal giant is also encouraging its staff to volunteer with FareShare

kellogg's ancient legends

Kellogg's cereal sales flag as consumers seek alternatives Subscription

14 Oct 2016 | By Edward Devlin

Turnover at the sales and marketing arm of Kellogg’s fell almost £10m to £795.2m in the year to 2 January 2016


Weetabix faces tough trading as private label sales plummet Subscription

14 Oct 2016 | By Alec Mattinson

Globally, Weetabix’s sales slipped 1.3% to £432.8m in the year to 2 January 2016

weetabix harvest

Weetabix marks 2016 wheat harvest with limited-edition packs Subscription

04 Oct 2016 | By Daniel Selwood

The boxes contain wheat sourced from within 50 miles of the brand’s factory

Dave Lawlor, Kellogg's

David Lawlor takes over as Kellogg's UK & Ireland MD Subscription

28 Sep 2016 | By Daniel Selwood

He comes from the company’s Russia operation to replace Jonathan Myers

Quaker gluten-free

Quaker adds gluten-free Oat So Simple & rolled oats lines

23 Sep 2016 | By Daniel Selwood

The NPD follows the launch of the brand’s breakfast pouch range

Emmi Porridge

Onken makes play for breakfast on the go with porridge Subscription

23 Aug 2016 | By Julia Glotz

Ready-to-eat Onken Porridge will launch in the UK this autumn

Rude Health

Rude Health adds snacks, cereal and drink to healthier range Subscription

22 Aug 2016 | By Beth Gault

The launches follow the brand’s move into children’s cereals in March

Low-sugar Cheerios

Cereal Partners launches healthier breakfasts campaign Subscription

16 Aug 2016 | By Daniel Selwood

On-pack flashes and shelf barkers will appear for 12 products in the Shreddies and Cheerios ranges


Fuel10K adds ‘yoghurt style’ Quark With Fruit breakfast line

10 Aug 2016 | By Daniel Selwood

The ambient products contain about 10g of protein per 150g pouch

cereal breakfast

Kellogg’s cereal hub snapped up for £23.5m Subscription

09 Aug 2016 | By Edward Devlin

Real estate investment trust Tritax Big Box has purchased a huge Kellogg’s distribution hub in Manchester for £23.5m


Stoats adds to breakfast portfolio with Toasted Oaty Flakes

09 Aug 2016 | By Daniel Selwood

The NPD comes in two flavours: Original (rsp: £2.49/550g) and Fruit & Nut (rsp: £2.99/550g)

Kellogg's ancient grains

Kellogg’s profits improve in Q2 but Brexit to dent revenues in year ahead Subscription

04 Aug 2016 | By Edward Devlin

Kellogg’s has boosted profits but sales continued to fall, with weakness in the UK cereal market and the Brexit vote to cause greater currency disruption than expected.

shreddies protein

Protein boom accelerates as new launches soar by 40% Subscription

04 Aug 2016 | By Daniel Selwood

The cereals category has seen a burst of activity of late, with Shreddies Max high-protein granola the latest launch

jacobs ciabatta crackers

Jacobs launches Ciabatta Crackers as brand overhaul continues Subscription

30 Jul 2016 | By Beth Gault

The NPD will be available from 15 August in Original, Sun Sundried Tomato & Basil and Caramelised Onion

quaker oats super goodness porridge

Quaker Oats gets Super Goodness ‘enhanced’ porridge sachets

21 Jul 2016 | By Daniel Selwood

Quaker Oats aims to bolster a rise in sales with porridge sachets

Special K ad

Kellogg’s rapped by ASA over unclear Special K claims Subscription

20 Jul 2016 | By Daniel Selwood

The watchdog received a complaint from a consumer about two ads for the brand


Life Health Foods rebrands Nutribix cereal as Nutri-Brex

05 Jul 2016 | By Daniel Selwood

Change coincides with the launch of a new gluten-free Weetabix-style biscuit…

ready brek

Ready Brek brings in a bear for brand revamp Subscription

30 Jun 2016 | By Daniel Selwood

The relaunch aims to modernise the brand while “singing the category-leading health credentials loud and proud”


Nestlé and General Mills want global guidance on whole grain

15 Jun 2016 | By Daniel Selwood

The suppliers found just two countries had a quantitative recommendation


Fuel10K links with Tough Mudder for reduced sugar drink push

13 Jun 2016 | By Beth Gault

The brand is teaming up with Tough Mudder race as its official breakfast

Oliver Morton

Oliver Morton to join Kellogg's as UK sales director Subscription

02 Jun 2016 | By Daniel Selwood

Morton will come from his role as sales director for Wrigley UK

Coco Pops bake - Kelloggs

Kellogg’s launches ‘healthy’ Coco Pops brownie Subscription

24 May 2016 | By Beth Gault

NPD is joined by new gifts with cereals and the latest Pringle variant

egg one use

Along for the ride: Breakfast Category Report 2016 Subscription

04 Aug 2016 | By Amy North

Time-poor Brits are getting back into the breakfast habit as suppliers drive NPD to fill the on-the-go gap in the market

waitrose seriously nutty popcorn muesli

Seriously Nutty Maple, Pecan & Popcorn Muesli: acid test Subscription

14 Jul 2016 | By Beth Gault

This Waitrose cereal hopes to tap shoppers’ taste for all things popcorn

kelloggs special k protein

Kellogg's Special K - Protein Crunch: acid test Subscription

12 Feb 2016

Cereal brands are going big on protein NPD and reformulation, fighting to win the hearts and wallets of consumers

hulk cereal one use

Cereals Category Report 2016 Subscription

22 Jan 2016 | By Emma Sturgess

Shattered by the price war, cereal brands are muscling up with protein, porridge and granola

Focus On Frosties

Kellogg's is right to reformulate Frosties and Coco Pops

22 Jan 2016 | By Rob Brown

Tony the Tiger and his pal Coco the Monkey aren’t looking so grrrr-eat right now

weetabix protein crunch

Weetabix Protein Crunch: acid test Subscription

14 Jan 2016 | By Simon Gwynn

Protein is the word on everyone’s lips, and cereals is one of the categories most affected by demand

coco pops porridge

Breakfast skippers cost cereals £70m Subscription

18 Dec 2015 | By Amy North

Cereals, like corn flakes left to soak for too long, have gone soggy

shredded wheat cherry bakewell

Nestlé Shredded Wheat Cherry Bakewell: acid test Subscription

10 Dec 2015 | By Simon Gwynn

Cereal isn’t in a happy place – with consumers struggling to find the time to eat breakfast

beloved date muesli

Beloved Apple, Almond & Sultana Date Muesli: Acid Test Subscription

20 Nov 2015 | By Simon Gwynn

For a long time, UK consumers could hardly get a date if they tried, but the fruit is appearing in an increasing number

kelloggs crunchy nut porridge

Kellogg's Crunchy Nut Porridge: Acid Test Subscription

16 Nov 2015 | By Vince Bamford

Kellogg’s has targeted young males by extending its Crunchy Nut brand into the hot cereals market

quaker oats warm and crunchy

Quaker Oats Warm & Crunchy Oat Clusters - Cranberry & Apple Subscription

29 Oct 2015 | By Simon Gwynn

Quaker Oat So Simple is the biggest brand in hot cereals, with sales up 3.3% to £107.8m

grocer page sugar

Avoid high sugar cereals - not all types of cereal! Subscription

29 Oct 2015

The recent article on PHE’s proposed crackdown on sugary products was a compelling one

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