White's porridge and Granola lines

White’s launches functional porridge and granola ranges

22 Feb 2017 | By Helen Gilbert

High in Protein and High in Fibre oats are geared towards health-conscious and active consumer

Honey Monster Puffs revamp 2017

Honey Monster Puffs gets new look and 25% less sugar Subscription

16 Feb 2017 | By Daniel Selwood

The reformulation was mooted 13 months ago by previous owner Raisio

Kellogg's ancient grains

Kellogg profits grow faster than expected but UK drags on group sales Subscription

09 Feb 2017 | By Edward Devlin

US food group Kellogg has beaten profit expectations in the fourth quarter despite revenues falling for the eighth reporting period in a row, with conditions particularly difficult in the UK.


Sugar in breakfast cereals still 'shocking' says report Subscription

08 Feb 2017 | By Carina Perkins

Some breakfast cereals contain up to 35% sugar, which is of “major concern”, it said

Bear Nibbles Alphabites bear cereal box

Bear Nibbles turns Alphabites box into bear with redesign Subscription

03 Feb 2017 | By Daniel Selwood

The revamp has clearer focus on the cereal brand’s nutritional credentials

Up&Go OOH campaign 2017

Up&Go kicks off campaign to promote new look

02 Feb 2017 | By Daniel Selwood

The ’significant’ spend covers press, OOH, radio, PR and social media

Yorkshire Provender Porridge

Yorkshire Provender launches gluten-free fresh porridge

01 Feb 2017 | By Lisa Riley

The no refined sugar trio is available now from Waitrose and Sainsbury’s in on-the-go pots


Weetabix warns of price increases in wake of Brexit Subscription

30 Jan 2017 | By Carina Perkins

Weetabix CEO Giles Turrell insisted price rises would be a last resort and only in the low single digits

NFT New Trucks

NFT wins three-year Yoplait yoghurt distribution deal Subscription

24 Jan 2017 | By Ronan Hegarty

The deal involves the management of Yoplait’s entire UK chilled supply chain activity

heinz ketchup or brown sauce

Table sauce prices up as cost hikes squeeze major brands Subscription

19 Jan 2017 | By Carina Perkins

Shoppers are facing price hikes on their favourite table sauces as well as Marmite

up&go redesigned range

Up&Go sponsors Great Run and Great Swim events

09 Jan 2017 | By Daniel Selwood

Agreement will see the brand as official breakfast drink partner for 21 events through the year

Quaker Buzz Aldrin on-pack promotion

Quaker Oats to offer space prizes as tie-in with Aldrin ad

09 Jan 2017 | By Daniel Selwood

Top prize is an eight-day holiday in Orlando for four

Berry Granola

Free-from brand Delicious Alchemy boosts cereal offer Subscription

22 Dec 2016 | By Carina Perkins

Wonderfully Berry Granola follows the launch of Wonderfully Nutty Granola earlier this year


City snapshot: Bright Food reported to be readying Weetabix exit Subscription

21 Dec 2016 | By Alec Mattinson

China’s Bright Food has reportedly hired investment bank Goldman Sachs to sell UK-based breakfast cereal firm Weetabix. Plus, all the rest of today’s news from the City


Weetabix to continue talks over new year strike threat Subscription

20 Dec 2016 | By Daniel Selwood

The proposed action over shift changes would affect sites in Corby and Kettering

kellogg's marketing campaign

Corn Flakes to return to TV as Kellogg's plans marketing push Subscription

15 Dec 2016 | By Daniel Selwood

The 12-month Corn Flakes push will kick off in the new year

New UK look for Up&Go breakfast drink range

Up&Go Aussie breakfast drink given major UK overhaul

07 Dec 2016 | By Daniel Selwood

Carton size has increased as the brand attempts to tap more meal occasions


Kellogg's and Nestlé under fire for sugar variations globally Subscription

29 Nov 2016 | By Beth Gault

A World Action on Salt & Health survey looked at 19 Nestlé and Kellogg’s products from 29 countries

Weetabix East Africa

Weetabix acquires majority stake in Weetabix East Africa in search of growth Subscription

18 Nov 2016 | By Edward Devlin

Weetabix has taken a big bite out of its East African partner in a bid to bolster its international growth strategy and boost flagging sales.

kellogg's kids breakfast nutrition

ASA labelled 'toothless' after dropping Kellogg's ad probe Subscription

04 Nov 2016 | By Ian Quinn

The Kellogg’s Great Starts Olympic ad attracted a complaint to the ASA last month

USA: Pecan Breakfast Mix

Kellogg sales fall as challenging UK market bites Subscription

01 Nov 2016 | By Edward Devlin

US food giant Kellogg has blamed tough conditions in UK supermarkets for its seventh successive decline in quarterly sales.

Buzz Aldrin in Quaker Oats TV ad 2016

Buzz Aldrin lands for latest Quaker Oats campaign

26 Oct 2016 | By Daniel Selwood

The second man on the moon is the star of the push for the PepsiCo brand

Riso Gallo wholemeal rice pasta

Riso Gallo adds wholemeal rice pasta to premium line-up Subscription

21 Oct 2016 | By Daniel Selwood

The NPD follows the launch of the brand’s latest Guida Gallo

Kellogg's Special K

Kellogg's pledges breakfasts for 100,000 British children

14 Oct 2016 | By Daniel Selwood

The cereal giant is also encouraging its staff to volunteer with FareShare

cereal offender

Cereal offenders: Cereals Category Report 2017 Video Subscription

23 Jan 2017 | By Amy North

At the forefront of the war on obesity, how much progress are the big brand bad boys making in reformulation?

mornflake go protein porridge chocolate

Mornflake Go! High Protein Porridge - Chocolate: acid test Subscription

06 Jan 2017 | By Daniel Selwood

Breakfast is once again appealing to Brits, but the cereal category is missing out

shreddies max oat and cranberry

Shreddies Max Protein: Cranberry & Oat Granola: acid test Subscription

08 Dec 2016 | By Beth Gault

Nestlé is hoping to compete with rivals Weetabix and Fuel10k

Kellogg's Special K

Kellogg’s, Breitbart and the pitfalls of programmatic ads Subscription

01 Dec 2016 | By Daniel Selwood

The cereal maker is facing a boycott after pulling its advertising from the US site

egg one use

Along for the ride: Breakfast Category Report 2016 Subscription

04 Aug 2016 | By Amy North

Time-poor Brits are getting back into the breakfast habit as suppliers drive NPD to fill the on-the-go gap in the market

waitrose seriously nutty popcorn muesli

Seriously Nutty Maple, Pecan & Popcorn Muesli: acid test Subscription

14 Jul 2016 | By Beth Gault

This Waitrose cereal hopes to tap shoppers’ taste for all things popcorn

kelloggs special k protein

Kellogg's Special K - Protein Crunch: acid test Subscription

12 Feb 2016

Cereal brands are going big on protein NPD and reformulation, fighting to win the hearts and wallets of consumers

hulk cereal one use

Cereals Category Report 2016 Subscription

22 Jan 2016 | By Emma Sturgess

Shattered by the price war, cereal brands are muscling up with protein, porridge and granola

Focus On Frosties

Kellogg's is right to reformulate Frosties and Coco Pops

22 Jan 2016 | By Rob Brown

Tony the Tiger and his pal Coco the Monkey aren’t looking so grrrr-eat right now

weetabix protein crunch

Weetabix Protein Crunch: acid test Subscription

14 Jan 2016 | By Simon Gwynn

Protein is the word on everyone’s lips, and cereals is one of the categories most affected by demand

coco pops porridge

Breakfast skippers cost cereals £70m Subscription

18 Dec 2015 | By Amy North

Cereals, like corn flakes left to soak for too long, have gone soggy

shredded wheat cherry bakewell

Nestlé Shredded Wheat Cherry Bakewell: acid test Subscription

10 Dec 2015 | By Simon Gwynn

Cereal isn’t in a happy place – with consumers struggling to find the time to eat breakfast

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