quaker oats super goodness porridge

Quaker Oats gets Super Goodness ‘enhanced’ porridge sachets

21 Jul 2016 | By Daniel Selwood

Quaker Oats aims to bolster a rise in sales with porridge sachets

Special K ad

Kellogg’s rapped by ASA over unclear Special K claims Subscription

20 Jul 2016 | By Daniel Selwood

The watchdog received a complaint from a consumer about two ads for the brand


Life Health Foods rebrands Nutribix cereal as Nutri-Brex

05 Jul 2016 | By Daniel Selwood

Change coincides with the launch of a new gluten-free Weetabix-style biscuit…

ready brek

Ready Brek brings in a bear for brand revamp Subscription

30 Jun 2016 | By Daniel Selwood

The relaunch aims to modernise the brand while “singing the category-leading health credentials loud and proud”


Nestlé and General Mills want global guidance on whole grain

15 Jun 2016 | By Daniel Selwood

The suppliers found just two countries had a quantitative recommendation


Fuel10K links with Tough Mudder for reduced sugar drink push

13 Jun 2016 | By Beth Gault

The brand is teaming up with Tough Mudder race as its official breakfast

Oliver Morton

Oliver Morton to join Kellogg's as UK sales director Subscription

02 Jun 2016 | By Daniel Selwood

Morton will come from his role as sales director for Wrigley UK

Coco Pops bake - Kelloggs

Kellogg’s launches ‘healthy’ Coco Pops brownie Subscription

24 May 2016 | By Beth Gault

NPD is joined by new gifts with cereals and the latest Pringle variant

weetabix promo

Weetabix to kick off Summer of Sport TV and on-pack campaign Subscription

19 May 2016 | By Lisa Riley

Weetabix is hoping to inspire the nation to ‘rise from the sofa’ with a £3m TV push

brands direct natur cereal

Natur brand launched to boost profile of organic in cereal aisle Subscription

19 May 2016 | By Lisa Riley

Own-label supplier to the mults Brands Direct is launching its first branded cereal


'Health warnings' plan by Mars doesn't deter Dolmio buyers Subscription

19 May 2016 | By Emma Weinbren

Year-on-year sales of Dolmio through the online retail platform increased after 18 April

coconut oil one use

Brits go nuts for coconut oil with sales up £12m Subscription

19 May 2016 | By Rob Brown

Brits have forked out an extra £12m on coconut oil in the past year

john west tuna

Pressure mounts for John West as Waitrose makes branded tuna sustainability promise Subscription

12 May 2016 | By Carina Perkins

Waitrose has committed to selling only MSC-certified or pole and line caught branded tuna from the end of 2017…

Benecol Plus Heart Vitamin B1

Raisio’s first quarter sales down despite Benecol UK sales rise Subscription

10 May 2016 | By Alec Mattinson

Finnish food group Raisio has reported a 6.9% drop in first quarter net sales despite seeing “significant” growth for its Benecol brand in the UK.


Stoats adds porridge sachets and muesli to breakfast line-up

03 May 2016 | By Helen Gilbert

The NPDs follow a survey of what the brand’s customers want for breakfast

cereal one use

Breakfast cereal prices fall as retailers chase volume Subscription

22 Apr 2016 | By Elinor Zuke

Major mults have been lowering the price of cereals in a bid to stay ahead in the supermarket price war

honey monster puffs less sugar

Honey Monster brand licence picked up by Brecks Subscription

13 Apr 2016 | By Julia Glotz

Honey Monster will no longer be made and marketed by Raisio/Halo as of July, with the licence being handed over to The Brecks Company

Weetabix Protein ad

New Weetabix Protein ad campaign powers on to TV screens

06 Apr 2016 | By Daniel Selwood

The brand is focusing on the muscle-growing benefits of its new product

mornflake go protein porridge

Mornflake Go! high-protein porridge unveiled in two flavours

31 Mar 2016 | By Daniel Selwood

Mornflake Go! contains 21g or 22g of protein per 100g, depending on format and flavour

rude health honey spelt puffs

Rude Health moves into kids' cereals with Honey Spelt Puffs Subscription

31 Mar 2016 | By Lisa Riley

The organic Honey Spelt Puffs will be available from Waitrose nationwide from the beginning of May

jerusalem artichoke soup baxters

Baxters revenues soar as Wornick deal drives up US sales Subscription

11 Mar 2016 | By Alec Mattinson

Revenues leapt 40% at soup manufacturer Baxters last year after huge US growth saw international revenues outstrip UK sales.

Weetabix Oatibix

Weetabix recalls Oatibix Flakes packs due to pieces of rubber Subscription

29 Feb 2016 | By Daniel Selwood

The recall is the result of a “production issue”

Kellogg's ancient grains

Kellogg's goes on the offensive with 60% increase in deals Subscription

26 Feb 2016 | By Elinor Zuke

Kellogg’s leapt from 10th to fifth place with 162 featured space promotions

Brand Belief kicks off second A Better Breakfast roadshow

25 Feb 2016 | By Simon Gwynn

The event includes Belvita, Jordans, Marmite and PG Tips

waitrose seriously nutty popcorn muesli

Seriously Nutty Maple, Pecan & Popcorn Muesli: acid test Subscription

14 Jul 2016 | By Beth Gault

This Waitrose cereal hopes to tap shoppers’ taste for all things popcorn

kelloggs special k protein

Kellogg's Special K - Protein Crunch: acid test Subscription

12 Feb 2016

Cereal brands are going big on protein NPD and reformulation, fighting to win the hearts and wallets of consumers

hulk cereal one use

Cereals Category Report 2016 Subscription

22 Jan 2016 | By Emma Sturgess

Shattered by the price war, cereal brands are muscling up with protein, porridge and granola

Focus On Frosties

Kellogg's is right to reformulate Frosties and Coco Pops

22 Jan 2016 | By Rob Brown

Tony the Tiger and his pal Coco the Monkey aren’t looking so grrrr-eat right now

weetabix protein crunch

Weetabix Protein Crunch: acid test Subscription

14 Jan 2016 | By Simon Gwynn

Protein is the word on everyone’s lips, and cereals is one of the categories most affected by demand

coco pops porridge

Breakfast skippers cost cereals £70m Subscription

18 Dec 2015 | By Amy North

Cereals, like corn flakes left to soak for too long, have gone soggy

shredded wheat cherry bakewell

Nestlé Shredded Wheat Cherry Bakewell: acid test Subscription

10 Dec 2015 | By Simon Gwynn

Cereal isn’t in a happy place – with consumers struggling to find the time to eat breakfast

beloved date muesli

Beloved Apple, Almond & Sultana Date Muesli: Acid Test Subscription

20 Nov 2015 | By Simon Gwynn

For a long time, UK consumers could hardly get a date if they tried, but the fruit is appearing in an increasing number

kelloggs crunchy nut porridge

Kellogg's Crunchy Nut Porridge: Acid Test Subscription

16 Nov 2015 | By Vince Bamford

Kellogg’s has targeted young males by extending its Crunchy Nut brand into the hot cereals market

quaker oats warm and crunchy

Quaker Oats Warm & Crunchy Oat Clusters - Cranberry & Apple Subscription

29 Oct 2015 | By Simon Gwynn

Quaker Oat So Simple is the biggest brand in hot cereals, with sales up 3.3% to £107.8m

grocer page sugar

Avoid high sugar cereals - not all types of cereal! Subscription

29 Oct 2015

The recent article on PHE’s proposed crackdown on sugary products was a compelling one

quaker oats wholesome crunch granola

Quaker Oats Goji & Blueberry Granola: acid test Subscription

18 Sep 2015 | By Vince Bamford

Quaker Oats made a major push into granola this summer, rolling out three ranges…

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