Kellogg's Special K push with Katie Piper 2017

Kellogg’s unveils £3m Special K digital push to ‘bust myths’ Subscription

20 Apr 2017 | By Daniel Selwood

Presenter and ex-model Katie Piper is the face of the campaign

Kellogg's Ultimate Crunchy Nutter campaign 2017

Kellogg’s kicks off ‘ultimate’ Crunchy Nut fan campaign Subscription

18 Apr 2017 | By Daniel Selwood

The #TastesTooGood competition is part of a £6m investment in the cereal brand for 2017

Weetabix Post story ragout

Post Holdings seals £1.4bn Weetabix deal Subscription

18 Apr 2017 | By Alec Mattinson

US cereal group Post Holdings has announced it has secured a £1.4bn buyout of Weetabix from its former Chinese owners.

weetabix ad

Post Holdings announces £1.4bn Weetabix deal Subscription

18 Apr 2017 | By Alec Mattinson

Weetabix has been bought by US listed cereal manufacturer Post Holdings – as forecast by The Grocer - for US$1.76bn (£1.4bn)

coco pops

Coco Pops packs shrink as Kellogg's takes out sugar Subscription

05 Apr 2017 | By Carina Perkins

A big box of Coco Pops has been reduced from 800g to 720g, while the 550g box now weighs 510g

Salami slicing: Peperami is reducing its snack to 22,5g from 25g.

Peperami and Doritos get smaller as shrinkflation hits snacks Subscription

05 Apr 2017 | By Carina Perkins

The meaty snack has been trimmed from 25g to 22.5g while sharing bags of Doritos are now 180g, down from 200g

Nutri-Brex 5 Ways Granola range

Nutri-Brex adds free-from 5 Ways Granola to cereal range Subscription

14 Mar 2017 | By Daniel Selwood

The oat-based lineup promises an average of 7.1g of fibre per 100g

Honey Monster Puffs 35g grab bag

Honey Monster adds 35g pack for on-the-go shoppers Subscription

10 Mar 2017 | By Daniel Selwood

The new format will also roll out for the revamped cereal’s sister brand, Good Grains

Weetabix Jack and the Beanstalk ad still

Weetabix debuts Jack and the Beanstalk ad in £10m push Subscription

06 Mar 2017 | By Helen Gilbert

The cereal brand ha resurrected its ‘Have you had your Weetabix?’ strapline


Post leading race for Weetabix, as former bidders end interest Subscription

03 Mar 2017 | By Alec Mattinson

The Grocer understands bid interest from other previously active suitors has ended…

White's porridge and Granola lines

White’s launches functional porridge and granola ranges

22 Feb 2017 | By Helen Gilbert

High in Protein and High in Fibre oats are geared towards health-conscious and active consumer

Honey Monster Puffs revamp 2017

Honey Monster Puffs gets new look and 25% less sugar Subscription

16 Feb 2017 | By Daniel Selwood

The reformulation was mooted 13 months ago by previous owner Raisio

Kellogg's ancient grains

Kellogg profits grow faster than expected but UK drags on group sales Subscription

09 Feb 2017 | By Edward Devlin

US food group Kellogg has beaten profit expectations in the fourth quarter despite revenues falling for the eighth reporting period in a row, with conditions particularly difficult in the UK.


Sugar in breakfast cereals still 'shocking' says report Subscription

08 Feb 2017 | By Carina Perkins

Some breakfast cereals contain up to 35% sugar, which is of “major concern”, it said

Bear Nibbles Alphabites bear cereal box

Bear Nibbles turns Alphabites box into bear with redesign Subscription

03 Feb 2017 | By Daniel Selwood

The revamp has clearer focus on the cereal brand’s nutritional credentials

Up&Go OOH campaign 2017

Up&Go kicks off campaign to promote new look

02 Feb 2017 | By Daniel Selwood

The ’significant’ spend covers press, OOH, radio, PR and social media

Yorkshire Provender Porridge

Yorkshire Provender launches gluten-free fresh porridge

01 Feb 2017 | By Lisa Riley

The no refined sugar trio is available now from Waitrose and Sainsbury’s in on-the-go pots


Weetabix warns of price increases in wake of Brexit Subscription

30 Jan 2017 | By Carina Perkins

Weetabix CEO Giles Turrell insisted price rises would be a last resort and only in the low single digits

NFT New Trucks

NFT wins three-year Yoplait yoghurt distribution deal Subscription

24 Jan 2017 | By Ronan Hegarty

The deal involves the management of Yoplait’s entire UK chilled supply chain activity

heinz ketchup or brown sauce

Table sauce prices up as cost hikes squeeze major brands Subscription

19 Jan 2017 | By Carina Perkins

Shoppers are facing price hikes on their favourite table sauces as well as Marmite

up&go redesigned range

Up&Go sponsors Great Run and Great Swim events

09 Jan 2017 | By Daniel Selwood

Agreement will see the brand as official breakfast drink partner for 21 events through the year

Quaker Buzz Aldrin on-pack promotion

Quaker Oats to offer space prizes as tie-in with Aldrin ad

09 Jan 2017 | By Daniel Selwood

Top prize is an eight-day holiday in Orlando for four

Berry Granola

Free-from brand Delicious Alchemy boosts cereal offer Subscription

22 Dec 2016 | By Carina Perkins

Wonderfully Berry Granola follows the launch of Wonderfully Nutty Granola earlier this year


City snapshot: Bright Food reported to be readying Weetabix exit Subscription

21 Dec 2016 | By Alec Mattinson

China’s Bright Food has reportedly hired investment bank Goldman Sachs to sell UK-based breakfast cereal firm Weetabix. Plus, all the rest of today’s news from the City


Post-Brexit surge in wheat hits breakfast bowl prices Subscription

23 Mar 2017 | By Carina Perkins

After Weetabix warned Brexit could hit breakfast, shoppers are already paying more for some favourite cereal brands

waitrose 1 muesli

Waitrose 1 Honey, Cashew & Toasted Coconut Muesli: acid test Subscription

23 Mar 2017 | By Daniel Selwood

It’s a tough time for cereal. The category has seen £51.8m wiped off sales

cereal offender

Cereal offenders: Cereals Category Report 2017 Video Subscription

23 Jan 2017 | By Amy North

At the forefront of the war on obesity, how much progress are the big brand bad boys making in reformulation?

mornflake go protein porridge chocolate

Mornflake Go! High Protein Porridge - Chocolate: acid test Subscription

06 Jan 2017 | By Daniel Selwood

Breakfast is once again appealing to Brits, but the cereal category is missing out

shreddies max oat and cranberry

Shreddies Max Protein: Cranberry & Oat Granola: acid test Subscription

08 Dec 2016 | By Beth Gault

Nestlé is hoping to compete with rivals Weetabix and Fuel10k

Kellogg's Special K

Kellogg’s, Breitbart and the pitfalls of programmatic ads Subscription

01 Dec 2016 | By Daniel Selwood

The cereal maker is facing a boycott after pulling its advertising from the US site

egg one use

Along for the ride: Breakfast Category Report 2016 Subscription

04 Aug 2016 | By Amy North

Time-poor Brits are getting back into the breakfast habit as suppliers drive NPD to fill the on-the-go gap in the market

waitrose seriously nutty popcorn muesli

Seriously Nutty Maple, Pecan & Popcorn Muesli: acid test Subscription

14 Jul 2016 | By Beth Gault

This Waitrose cereal hopes to tap shoppers’ taste for all things popcorn

kelloggs special k protein

Kellogg's Special K - Protein Crunch: acid test Subscription

12 Feb 2016

Cereal brands are going big on protein NPD and reformulation, fighting to win the hearts and wallets of consumers

hulk cereal one use

Cereals Category Report 2016 Subscription

22 Jan 2016 | By Emma Sturgess

Shattered by the price war, cereal brands are muscling up with protein, porridge and granola

Focus On Frosties

Kellogg's is right to reformulate Frosties and Coco Pops

22 Jan 2016 | By Rob Brown

Tony the Tiger and his pal Coco the Monkey aren’t looking so grrrr-eat right now

weetabix protein crunch

Weetabix Protein Crunch: acid test Subscription

14 Jan 2016 | By Simon Gwynn

Protein is the word on everyone’s lips, and cereals is one of the categories most affected by demand

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