eat natural sugar free super granola

Eat Natural adds no-added sugar 'Super Granola' duo

31 Aug 2015 | By Helen Gilbert

Eat Natural has added two granolas containing no refined sugar

nature's store protein cereal

Nature's Store rolls out high-protein gluten-free cereal Subscription

30 Aug 2015 | By Lisa Riley

Nature’s Store has unveiled a gluten-free protein breakfast cereal

cereal art one use

40% of Brits worry about sugar in cereals aimed at children

27 Aug 2015

Nearly 40% of Brits worry cereals aimed at children are full of sugar, an exclusive poll for The Grocer has revealed

Cuckoo Bircher range

Cuckoo overhauls muesli packs and shrinks pots to 150g

21 Aug 2015 | By Simon Gwynn

The brand says this makes it easier to consume pots on the go

Mornflake ad

Mornflake starts ad push with Good Morning Britain spots

17 Aug 2015 | By Simon Gwynn

Ads for the brand’s Everyday range will run twice during the show each day until Friday

Kellogg's Special K

Strong dollar hits Kellogg’s revenues Subscription

04 Aug 2015 | By Alec Mattinson

Kellogg’s has reported a 5.1% fall in second quarter net sales, but insists it is building momentum after a “difficult” 2014.

Special K ad

Commuters bowled over by Special K stunt

27 Jul 2015 | By Lisa Riley

Kellogg’s unleashed a ‘breakfast commuters’ street team across the London Tube last week to promote Special K

Honey Monster Honeycomb

Halo unveils lower-sugar Honey Monster cereal Subscription

14 Jul 2015 | By Vince Bamford

Halo Foods has unveiled its first Honey Monster-branded breakfast cereal to score an amber GDA traffic light rather than a…

tortiglioni kamut

'Aphrodisiac pasta' to woo UK market

08 Jul 2015 | By Lisa Riley

Available as spaghetti, tortiglioni and conchiglie, Kamut pasta is based on the ancient Egyptian wheat grain kamut, which the supplier said contained high levels of protein

Kellogg's All Bran and Muesli porridge pouches

Kellogg's takes All-Bran and Crunchy Nut into new categories

22 Jun 2015 Updated: 22 Jun 2015 | By Lisa Riley

Kellogg’s is taking its All-Bran and Crunchy Nut cereal brands into new categories…

Special K Protein Crunch

Kellogg's looks to boost Special K with Protein Crunch line Subscription

19 Jun 2015 Updated: 22 Jun 2015 | By Lisa Riley

Kellogg’s Special K has jumped on the protein bandwagon as part of a major NPD programme for the breakfast brand

Alpen Granola seeds resize

Alpen pushes into growing granola category Subscription

16 Jun 2015 | By Lisa Riley

Alpen Oat Granola is being rolled out this week in three variants, contains wholegrain and is high in fibre

White's ActivOat cereal web resize

Protein and fibre ventures for White's Oats

11 Jun 2015 | By Lisa Riley

ActivOat High Protein Porridge is being rolled out now in two variants – original and apple & cinnamon - alongside ActivOat High Fibre Porridge

Honey Monster Puffs with Minions

Honey Monster Foods get latest Minions tie-up Subscription

09 Jun 2015 | By Vince Bamford

The supplier is launching a limited-edition banana-flavoured version of its Honey Monster Puffs into Asda stores

Quaker Granola Full Range

Quaker Oats rolls out new ranges to tap granola boom

05 Jun 2015 | By Vince Bamford

Quaker Oats is launching a major push into the booming granola market…

weetabix ad campaign bones

Weetabix focuses on nutrition in new £10m TV ad campaign

05 Jun 2015 | By Lisa Riley

Weetabix is aiming to broaden its appeal outside its traditional family audience…

encona marinade

Encona adds marinades and new sauces in brand shake-up Subscription

27 Apr 2015 | By Lisa Riley

The three-strong marinades range is being rolled out next week in Moroccan Harissa, Korean BBQ and Jamaican Jerk BBQ

crimbles gluten free pasta

Mrs Crimble's launches trio of gluten-free Pasta With Sauce Subscription

23 Apr 2015 | By Lisa Riley

The gluten-free Pasta With Sauce range will be available from mid-May in three fusilli-based variants

Souper soup

I Am Souper: ambient brand pledges to keep consumers full Subscription

12 Mar 2015 | By Lisa Riley

Containing beans, pulses and grains - and fortified with pea purée - the soups offered between 2.5g and 4.7g per 100g of protein per pack

Cirio old can 1

Century-old Cirio tomato cans uncovered by archaeologists

03 Mar 2015 | By Simon Gwynn

Archaeologists have uncovered cans of Cirio tomatoes in Egypt that are almost 100 years old.

Low-sugar Cheerios

Nestlé Cereal Partners launches low-sugar Cheerios

06 Feb 2015 | By Vince Bamford

Nestlé Cereal Partners is rolling out a low-sugar version of Cheerios.

sharwoods chinese new year

New Sharwood's marketing campaign aims to educate consumers

02 Feb 2015 | By Lisa Riley

Push ahead of Chinese New Year hopes to show shoppers how easy it is to make tasty Chinese meals at home

Protobrick cereal product

Fuel's Protibrick offers high-energy rival to Weetabix Subscription

16 Jan 2015 | By Lisa Riley

Energy breakfast brand Fuel is squaring up to number-one cereal brand Weetabix…

sacla basil pesto

Sacla' returns to TV as part of new £4m brand push Subscription

16 Jan 2015 | By Vince Bamford

Pesto specialist Sacla’ is returning to TV screens this month for the first time in seven years…

heinz logo

3G lines up latest mega-deal Subscription

12 Jan 2015 | By Edward Devlin

3G Capital is eyeing up its latest F&B targets but which is the best fit?

Kellogg's Special K Cracker Crisps

Kellogg’s snacks growth contributes to booming profits Subscription

09 Oct 2014 | By Andrew Stone

Kellogg’s saw booming revenues and profits in the UK last year, boosted by significant growth in its snacks business.

Cuppa Porridge

Oat So Simple Cuppa Porridge: acid test Subscription

25 Sep 2014

PepsiCo’s Quaker Oat So Simple brand has enjoyed strong and consistent growth through convenient formats…

Focus on Breakfast

Breakfast Category Report 2014

08 Aug 2014 | By Katy Salter

The cooked breakfast is experiencing a renaissance. So what are the trends driving more consumers to cook at breakfast?

Heart egg (NO ARCHIVE)

Focus on Breakfast Subscription

07 Aug 2014 | By Katy Salter

One in 12.6 breakfasts now feature eggs. Why? And what does this mean for breakfast on the go?…

Britain's Biggest Grocery Brands 2013

Brands keep it simple with focus on money-off deals Subscription

30 May 2014 | By Vince Bamford

When it comes to promotions, keeping it simple is the name of the game right now…

El Nino Satellite

El Niño weather phenomenon to return in 2014 Subscription

18 Apr 2014 | By Liliana Gonzalez

Brace yourselves: El Niño looks like it’s on its way back…

Dairy Bull Calf

Dairy bull numbers spark concern

13 Apr 2014 | By Julia Glotz

The European beef sector needs to figure out what to do with the increased numbers of dairy bull calves, a report warns…

wheat field

UK wheat prospects look good... for now Subscription

14 Mar 2014 | By Vince Bamford

Farmers and millers say prospects are good for the British wheat crop – but warn there could yet be clouds on the horizon…

Mornflake is quality NPD!

07 Mar 2014

Mornflake Superfast Pots offer consumers the classic breakfast cereal and milk ‘eat’ on the go…

Focus on Cereals

Focus on Cereals

29 Jan 2014 | By Karen Bamford

Breakfast ain’t what it used to be. Demand for food that can be eaten on the move - or at a desk - is transforming the market…

Top products cereals coco pops croc prints

Cereals: Brits go potty for porridge with Quaker Subscription

20 Dec 2013 | By Beth Brooks

Porridges, mueslis and granola ruled the roost in cereals in 2013…

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