Discovery rolls up its tortillas to save space

  • Print
  • Share
  • Comment
  • Save

Discovery Foods is saving packaging and space by rolling up the tortillas in its meal kits rather than packing them flat.

The company claimed the upright design of its new range of four Perfect Mexican kits (rsp: £3.19) used 15% less cardboard than the fajita and enchilada kits it was replacing. Each kit contains seasoning mix, a condiment and eight tortillas.

“NPD is key to helping drive consumer buy-in to the meal kit market,” said Discovery Foods marketing manager Craig Sammells.

The kits roll out to Tesco stores this week, Sainsbury’s in April and Morrisons in May.

Sharwood’s expanded into meal kits last month with the launch of Indian and Chinese products.

Have your say

You must sign in to make a comment

Related images

  • Mexican Discovery Fajita Kit
  • Print
  • Share
  • Comment
  • Save
Sign in

Newsletter Sign-up


I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Platinum Member to receive these newsletters:

Become a member of The Grocer

Grocer jobs Experts in FMCG

Search jobs



CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.


The Grocer's commentators and opinion makers