High blood pressure? Hampstead Farm has a saucy no-salt solution
A start-up business has claimed a UK first with a new range of four salt-free ambient cooking sauces.
Hampstead Farm has launched two stir-fry sauces, in Red Chilli & Ginger and Ginger & Lime flavours (rsp: £1.59/260g), alongside a Madras curry sauce (rsp: £1.79/350g) and an arrabiata pasta sauce (£1.89/350g).
The range, which is produced by UK manufacturer Bennett Opie, is aimed at people with high blood pressure and features a ‘Kick the Pressure’ logo directing consumers to a website where they can track and manage blood pressure.
It contained “punchy” seasonings instead of salt, said Hampstead Farm founder Kevin Stone, who developed the range after being hospitalised with high blood pressure and struggling to find salt-free foods on supermarket shelves.
“People have got into a habit of expecting salt, so the industry is scared to take it out,” he said. “We’re starting from a different place.”
Stone, who began cooking the sauces with vegetables from his own garden in Hampstead Road in Brighton, is currently discussing listings with retailers and hopes to position the brand alongside mainstream ambient sauces. He is also interested in championing a salt-free section within the free-from category.
“We would like to sit alongside regular sauces as we believe they stand up on taste,” he said, adding that Hampstead Farm had the potential to extend into other categories such as ready meals in the future.