Eighties icons pair up to continue Snickers’ TV Dynasty

  • Print
  • Share
  • Comment
  • Save

Snickers’ new campaign breaks on TV this Sunday, starring two women who deserve medals for their services to shoulder pads in the 1980s.

Former Dynasty stars Joan Collins and Stephanie Beacham star in the £8m ‘You’re not you when you’re hungry’ TV push, a UK-friendly adaptation of the Mars-owned brand’s American campaign focusing on how “hunger-crushing” a Snickers bar can be.

The campaign will include PR and digital activity, plus PoS material.

Collins and Beacham become the latest 1980s TV legends to advertise for Snickers after former A-Team star Mister T advised snackers to “get some nuts” last year.

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory
Mandatory
  • Print
  • Share
  • Comment
  • Save
Sign in

Newsletter Sign-up

Free

I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

Grocer jobs Experts in FMCG

Redhill Recruitment Ltd Business Development Manager – Meats

Business Development Manager – Meats - Redhill Recruitment Ltd

Upto £30k Basic + Excellent OTE - Company Car- Laptop & Phone
Search jobs

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers