Werther's adds texture to its wrapped range

  • Print
  • Share
  • Comment
  • Save

Werther’s Original has added two new variants to its portfolio ahead of a £4m spring campaign.

Werther’s Caramel Fudge is made from soft fudge pieces, while Chocolate Crunch features crunchy caramel. Both are covered in milk chocolate and come in 100g bags of wrapped sweets (rsp: £1.19 and £1.99 respectively).

The NPD provided an “innovative twist on the brand’s traditional format”, said Andy Mutton, sales director for brand owner Storck UK.

Have your say

You must sign in to make a comment

  • Print
  • Share
  • Comment
  • Save
Sign in

Newsletter Sign-up


I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

Grocer jobs Experts in FMCG

Search jobs



CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.


The Grocer's commentators and opinion makers