Magnum adds extra-choc ice cream to range

  • Print
  • Share
  • Comment
  • Save

Unilever is widening the distribution of its latest Magnum ice cream sub-brand - which it claims offers consumers their biggest chocolate hit yet.

Magnum Infinity is available in Chocolate and Chocolate & Caramel (rsp: £2.99/three-pack), and will be distributed across the trade on 24 March following its launch into Tesco this month.

The range will be supported by a £10m marketing campaign, including radio, cinema and digital activity as well as a new TV ad airing next month.

Have your say

You must sign in to make a comment

  • Print
  • Share
  • Comment
  • Save
Sign in

Newsletter Sign-up


I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Platinum Member to receive these newsletters:

Become a member of The Grocer

Grocer jobs Experts in FMCG

Search jobs



CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.


The Grocer's commentators and opinion makers