Claudi & Fin win Tesco listings for Greek-style frozen yoghurt lollies
Tesco is to stock Claudi & Fin Greek-style frozen yoghurt lollies, in the latest supermarket listing for the ‘mumpreneurs’ business.
Arriving in 440 stores from next month, the range will include a mixed-flavour multipack developed exclusively for the supermarket. The eight ‘mini’ (30ml) lollies in each pack will include new flavour peach & apricot.
The listing caps a “phenomenal” first 18 months for Claudi & Fin, said brand founders Lucy Woodhouse and Meriel Kehoe, who met at a South London playgroup and have since secured national listings with retailers including Sainsbury’s, Waitrose, Ocado and Budgens.
“The Tesco listing will introduce new customers to our brand, giving us access to areas of the UK that currently don’t know us, taking our healthy yoghurt lollies to a wider audience for everyone to enjoy,” said Kehoe.
Woodhouse added that the past few months had been “a whirlwind… but we don’t see things slowing down”.