Advertising debut for GSK's Ribena Plus

  • Print
  • Share
  • Comment
  • Save

GlaxoSmithKline has launched the first marketing push for its new Ribena Plus range.

The TV campaign, part of an £8m spend for the brand this year, features the Ribena Berries characters and comes after the no-added-sugar drinks hit shelves in February.

Designed to promote “in a fun and lively way” the health benefits of the drinks, which come with added vitamins and calcium, the eight-week campaign shows the Ribena Berries characters tackling a series of challenges using their “immunity support shield”.

“Ribena Plus has been specifically developed for young women and mums looking for extra ways to get goodness into them and their families,” said group brand manager Michael Walford.

“It is the first juice drinks product to be developed to satisfy these additional nutritional needs.”

The Ribena Plus range comprises apple & peach and blackcurrant with added vitamins A and E, and apple & raspberry and mixed berries drinks with added calcium.

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory
  • Print
  • Share
  • Comment
  • Save
Sign in

Newsletter Sign-up

Free

I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

Grocer jobs Experts in FMCG

ML Accessories AREA SALES MANAGER

AREA SALES MANAGER - ML Accessories

Good basic salary + excellent bonus opportunity + car + laptop + mobile phone + benefits
Search jobs

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers