Lighter touch to flavour with Volvic Juiced

  • Print
  • Share
  • Comment
  • Save

Danone Waters is expanding its portfolio with the launch of mineral water and juice blend Volvic Juiced.

Rolling out this month in 50cl bottles (rsp: 99p), the drink will be available in Orchard Apple and Cloudy Lemon and is being pitched at consumers who find other flavoured drinks too heavy.

The launch will be supported by a 5,000-poster outdoor campaign, sampling and PoS. Consumers will be able to link to the Facebook page through QR codes.

Have your say

You must sign in to make a comment

  • Print
  • Share
  • Comment
  • Save
Sign in

Newsletter Sign-up


I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Platinum Member to receive these newsletters:

Become a member of The Grocer

Grocer jobs Experts in FMCG

Search jobs



CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.


The Grocer's commentators and opinion makers