Lighter touch to flavour with Volvic Juiced

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Danone Waters is expanding its portfolio with the launch of mineral water and juice blend Volvic Juiced.

Rolling out this month in 50cl bottles (rsp: 99p), the drink will be available in Orchard Apple and Cloudy Lemon and is being pitched at consumers who find other flavoured drinks too heavy.

The launch will be supported by a 5,000-poster outdoor campaign, sampling and PoS. Consumers will be able to link to the Facebook page through QR codes.

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