Lucozade Sport picks Manchester United's Ashley Young for latest TV push

  • Print
  • Share
  • Comment
  • Save

Lucozade Sport is teaming up with England and Manchester United footballer Ashley Young for its new TV campaign, which kicks off next week.

The ad runs from April 30 until the end of June across TV and digital channels. It features the  ‘Faster. Stronger. For Longer’ endurance claim and will air during key matches in the UEFA European Championships.

“The Lucozade brand has a proven track record of increasing sales during major football events,” said senior brand manager Alex Saunders.

“The European Football Championships offer retailers a huge opportunity to unlock sales potential and we are supporting this by advertising to drive awareness during this key time.”

This year the Lucozade Sport team is activating a series of targeted campaigns to support its sports sponsorships, including the Premier League, the McLaren Formula 1 team and GB Boxing.

Lucozade Sport has also partnered with the England Football Team for its latest on pack offer which gives football fans the opportunity to win one of 50,000 official England footballs from 1 May to 30 June.

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email

  • Print
  • Share
  • Comment
  • Save
Sign in

Newsletter Sign-up


I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

Grocer jobs Experts in FMCG

Redhill Recruitment Ltd Business Development Manager – Meats

Business Development Manager – Meats - Redhill Recruitment Ltd

Upto £30k Basic + Excellent OTE - Company Car- Laptop & Phone
Search jobs



CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.


The Grocer's commentators and opinion makers