Brewer C&C Group (CCR) has continued to ramp up its international expansion with the announcement of a partnership with Mahou India to distribute Tennent’s in the country.
C&C Group and Mahou India owner Mahou San Miguel have reached agreement to brew several Tennent’s products under licence in India.
Initially Tennent’s & Mahou India will launch Tennent’s Whisky Oak Aged Beer and Tennent’s IPA, the first authentic Indian Pale Ale, to be brewed in India.
C&C said: “India is a rapidly growing beer market with strong fundamentals for accelerated growth in the short term.”
Joris Brams, Managing Director of C&C’s international division, said: “We are delighted to be working in partnership with Mahou India, strengthening our position in the Indian market. The deal strengthens Tennent’s presence in India, and we hope it allows for participation in the spectacular growth and premiumisation of the Indian Beer Market.”
Erik D’Auchamp, COE of Mahou India, said: “This alliance is one step further in our long-term vocation in the region and an exciting opportunity to continue exploring with C&C Group new ways to satisfy the needs of the Indian market, innovating and contributing new value to a consumer who appreciates more and more the taste of a full flavoured beer”.
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