Beanz Meanz Heinz

Beanz Meanz Heinz slogan returns for £4.1m campaign Subscription

28 Apr 2017 | By Daniel Woolfson

The push will position baked beans as a healthy option

James Richardson BGA

British Growers Association unveils changes to its team Subscription

28 Apr 2017 | By Beth Gault

James Richardson has become head of the finance operation, supported by a new management accountant…

Alpen revamped pack 2017

Alpen to kick off £4m push celebrating Swiss influence Subscription

28 Apr 2017 | By Daniel Selwood

The new TV ad Mountains of Flavour sees Alpine labourers ordering a “Full Alpen” breakfast

sheppy's

Sheppy's ploughs £100k into rebrand to cement premium status Subscription

28 Apr 2017 | By Daniel Woolfson

“With the trend for premium cider in growth, it fuelled the need for a brand refresh”

McCoy's Chips When Flavour Calls Brighton ad

McCoy’s Chips backed by Brighton seagulls in new TV ad Subscription

27 Apr 2017 | By Daniel Selwood

Backed by a £2m investment including outdoor and sampling, the advert will run until 10 May

seriously strong

'Strong' dropped from Seriously name in major revamp of range Subscription

27 Apr 2017 | By Kevin White

Revamped packs carrying ‘Seriously’ branding began rolling out this week

blu e-cig ministry of sound

E-cigarette brand Blu to partner with Ministry of Sound Subscription

25 Apr 2017 | By Matt Strudwick

Launched on 21 April, the deal gives Blu exclusive rights to sell and sample its products within the nightclub

Carlsberg Live Nation sponsorship

Carlsberg signs deal to sponsor UK music festivals

24 Apr 2017 | By Daniel Woolfson

Carlsberg will have “unprecedented” partner, sponsorship and official supplier rights for Live Nation’s festivals…

Capri-Sun ad 2017

CCEP unveils TV ad to drive no-added-sugar Capri-Sun Subscription

24 Apr 2017 | By Daniel Selwood

The multimillion push introduces an animated Capri-Sun pouch character

craft beer

Crackdown on sexist and lewd beer labels in US craft scene

24 Apr 2017 | By Daniel Woolfson

The Brewers Association wants to stop use of sexually explicit names and packaging

Rockstar energy on-pack tie-up with Baywatch movie

Rockstar and Baywatch movie team up for on-pack giveaway

24 Apr 2017 | By Daniel Selwood

Running from this month until June, shoppers have the chance to win the ‘Ultimate VIP Miami Experience’

Bahlsen Pick Up ...And Then Some ad

Bahlsen Pick Up biscuit bars get £2m campaign Subscription

22 Apr 2017 | By Beth Gault

New ad is expected to be seen by over 4.2m people at least once during five-week run

fever tree new cardboard packaging

Fever-Tree looks to build familiarity with cardboard sleeves Subscription

21 Apr 2017 | By Helen Gilbert

The yellow packaging replaces the former predominantly black outer casing and brings it in-line with the four-pack sleeve

metcalfe popcorn

Metcalfe's faces legal battle over Skinny launch in States Subscription

21 Apr 2017 | By Edward Devlin, Daniel Selwood

Amplify Snack Brands has filed a federal trademark infringement and unfair competition lawsuit against Snyder’s-Lance

mads mikkelsen carlsberg ad

Carlsberg plays up Danish heritage with Mads Mikkelsen advert Subscription

21 Apr 2017 | By Carina Perkins

The brewer is hoping to “revitalise” its Carlsberg and Carlsberg Export brands with The Danish Way campaign

walkers pay pack

Walkers Pay Pack push hits TV screens Subscription

21 Apr 2017 | By Daniel Selwood

The commercial features a mum who discovers she has won £2,200 through a Walkers multipack – and immediately leaves home

31dover website

31Dover rapped by advertising watchdog over Karma Shotra ads Subscription

20 Apr 2017 | By Daniel Woolfson

The ASA ruled the “socially irresponsible” ad linked alcohol to “seduction, sexual activity and sexual success”

Schweppes tonic water 225th anniversary bottle

Schweppes marks 225 years in UK with limited-edition packs Subscription

20 Apr 2017 | By Daniel Woolfson

The packs will feature recipes of “rediscovered” cocktails and new variations of traditional concoctions

Kellogg's Special K push with Katie Piper 2017

Kellogg’s unveils £3m Special K digital push to ‘bust myths’ Subscription

20 Apr 2017 | By Daniel Selwood

Presenter and ex-model Katie Piper is the face of the campaign

Andrex 75th anniversary advert

Andrex marks 75th year with nostalgic ad and giveaway

19 Apr 2017 | By Helen Gilbert

Debuting this week, the commercial will run until the end of June

Coca-Cola Share a Coke push 2017

CCEP names holiday destinations in new Share a Coke push

19 Apr 2017 | By Daniel Selwood

Kicking off next month, the promotion is to be backed by a £10m spend

Lucozade Sport ad still feat. Anthony Joshua

Lucozade Sport ad hails boxer Joshua ahead of big fight

19 Apr 2017 | By Daniel Selwood

Making its debut on 24 April, the 90-second clip tells the story of the fighter’s life

florette singing tractor

Florette backs new coleslaw duo with summer marketing push Subscription

18 Apr 2017 | By Beth Gault

Salad brand to spend £2.5m on campaign which will feature a singing tractor

Kellogg's Ultimate Crunchy Nutter campaign 2017

Kellogg’s kicks off ‘ultimate’ Crunchy Nut fan campaign Subscription

18 Apr 2017 | By Daniel Selwood

The #TastesTooGood competition is part of a £6m investment in the cereal brand for 2017

Shloer relaunched range May 2017

Added sugar axed as Shloer overhauls portfolio Subscription

14 Apr 2017 | By Daniel Selwood

The SHS Drinks brand is preparing to avoid next year’s sugar tax

mads mikkelsen carlsberg ad

Mads Mikkelsen... probably the best person for a Carlsberg ad Video

27 Apr 2017 | By Mark Dishman

Carlsberg is playing up its Danish heritage, to give its brew a stronger identity

Lucozade Sport ad still feat. Anthony Joshua

Lucozade Sport backs boxer Joshua ahead of heavyweight clash Video

19 Apr 2017 | By Mark Dishman

Lucozade Sport is banking on a big fight with its new ad, focused on boxer Anthony Joshua

mary berry one use

Does a celebrity on the label guarantee sales success? Video Subscription

31 Mar 2017 | By Amy North

Mary Berry may thrive but it wasn’t so good for Donald Trump

quorn ad

Classy cues and big Qs in confident Quorn ad Video

30 Mar 2017 | By Mark Dishman

It’s a mark of how far it’s come that Quorn no longer even alludes to its meat-free nature

cadbury dairy milk oreo ad

Cadbury confuses with 'celebrity' confectionery lovers Video

23 Mar 2017 | By Mark Dishman

We’re all familiar with the marriage of Cadbury Dairy Milk and Oreo by now

farley and bell fairtrade ad

Fairtrade shocks shoppers with Farley & Bell entrapment Video

16 Mar 2017 | By Mark Dishman

‘Don’t feed exploitation’ reads the stern strapline at the end of the Fairtrade Foundation’s ad

doritos heatburst ad

Doritos' baby dragon breathes warmth into chip campaign Video

09 Mar 2017 | By Mark Dishman

“New Doritos Heatburst. It’s a bit like getting a baby dragon.” Rather hard to prove

Yorkshire Tea TV ad still 2017, Michael Parkinson

Yorkshire Tea's local heroes do some impressive work Subscription

02 Mar 2017 | By Mark Dishman

Yorkshire Tea has an impressive advertising track record – and its new celebrity-led trio don’t disappoint

social media

Which brands are getting it right on social media? Subscription

24 Feb 2017 | By Megan Tatum

The industry has recruited many social media followers and fans – but how can they actually engage with them?

ritz ad

Ritz turns down the volume in favour of visuals Video

23 Feb 2017 | By Mark Dishman

We’ve had a song and dance spectacular and comedy lip-syncing - but for its latest ad Ritz is turning down the volume

galaxy valentines ad

Galaxy pierces hearts with gorgeous Valentines ad Video

16 Feb 2017 | By Mark Dishman

Valentine’s Day may have passed, but it’s still possible to be struck by Galaxy chocolate’s beautifully made ad

walkers uefa ad

Walkers scores Champions League tie-up tap-in - just Video

09 Feb 2017 | By Mark Dishman

Walkers is trumpeting its sponsorship of the UEFA Champions League with its new ad

retail marketing

asda gingerbread ed sheeran

Asda branch makes Ed Sheeran gingerbread men

25 Apr 2017 | By Michelle Perrett

Staff member Jade Gregory created a ‘Ginger Ed Man’ ahead of the singer’s concert in Manchester

top advertisers

Top Advertisers 2014

UK fmcg advertising report 2014

07 Apr 2014 | By James Halliwell

The unstoppable rise of social media has led to a proliferation of highly targeted, personalised advertising. Who are biggest fmcg advertisers in the UK in 2014?

mads mikkelsen carlsberg ad

Mads Mikkelsen... probably the best person for a Carlsberg ad Video

27 Apr 2017 | By Mark Dishman

Carlsberg is playing up its Danish heritage, to give its brew a stronger identity



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