Graze sampling in London, January 2017

Graze to hand out one million snack samples in London Subscription

18 Jan 2017 | By Emma Weinbren

Activity timed to coincide with increased interest in healthy eating in January

Wolf Blass Yellow Label rugby bottles for Six Nations 2017

Wolf Blass revives Yellow Label ‘rugby bottles’ for Six Nations Subscription

18 Jan 2017 | By Lisa Riley

The collectable labels feature illustrations of rugby union numbers and positions

Pinkster Valentine's Day gin

Pinkster launches limited edition Valentines gin bottle Subscription

17 Jan 2017 | By Lisa Riley

The love-inspired variant features a ‘Let the love beGin’ strapline

Coca-Cola Zero Sugar Tastes More Like Coke ad

Coca-Cola Zero Sugar gets £4.5m Tastes More Like Coke push Subscription

16 Jan 2017 | By Daniel Selwood

Activations include a 20-second TV commercial that will run until the end of February

Kinder Surprise pink and blue eggs for 2017

Kinder Surprise reveals this Easter’s pink and blue eggs

16 Jan 2017 | By Daniel Selwood

The 2017 lineup is produced under licence from Mattel and Warner Bros

Fruittella sugar free gums and foams

Fruittella adds first sugar-free and reduced sugar lines Subscription

16 Jan 2017 | By Daniel Selwood

£1.7m support will include headline sponsorship of new ITV show Little Big Shots

young's gastro campaign

Young's launches multimillion ad campaign for Gastro fish Subscription

13 Jan 2017 | By Beth Gault

A TV advert featuring Malcolm the Cat, Young’s Seafood ambassador, will debut across three channels on 18 January

Whole Earth peanut butter spreads

Whole Earth marks 50th birthday with first OOH push

11 Jan 2017 | By Daniel Selwood

Activity is supported by videos starring endurance athlete and blogger Sophie Radcliffe

up&go redesigned range

Up&Go sponsors Great Run and Great Swim events

09 Jan 2017 | By Daniel Selwood

Agreement will see the brand as official breakfast drink partner for 21 events through the year

Quaker Buzz Aldrin on-pack promotion

Quaker Oats to offer space prizes as tie-in with Aldrin ad

09 Jan 2017 | By Daniel Selwood

Top prize is an eight-day holiday in Orlando for four

Hello Fresh classic box

Hello Fresh launches 'revolution' with new Tube adverts

09 Jan 2017 | By Emma Weinbren

The campaign launched on New Year’s Eve and runs throughout January

helen skelton british lion eggs

Helen Skelton and Simon Rimmer back British eggs Subscription

06 Jan 2017 | By Helen Gilbert

The celebrities will share their favourite egg recipes and tips on healthy eating

It's Creme Egg Hunting Season still

Cadbury Creme Egg ‘super-fans’ star in £4m TV ad Video

05 Jan 2017 | By Daniel Selwood

The campaign is the brand’s first new small screen creative in four years

there's a beer for that

There's A Beer For That drive to continue into 2017 Subscription

05 Jan 2017 | By Lisa Riley

The campaign has had its funding for 2017 confirmed

Pip & Nut cookbook

Pip & Nut pops up in Selfridges and launches cookbook Subscription

05 Jan 2017 | By Daniel Selwood

The brand will take residency at the London retailer for a month from 9 January

mo farah quorn

Sir Mo Farah makes way for new Quorn champs

05 Jan 2017 | By Daniel Selwood

Adam Peaty and Kate Richardson-Walsh are the brand’s latest stars

Maltesers bus stop poster ad in Braille

Mars unveils Braille bus stop advert for Maltesers

04 Jan 2017 | By Daniel Selwood

The creative plays a recorded message to let people know it is written in Braille

Ambrosia rice pudding centenary can

Ambrosia gets year-long promotion to mark centenary

04 Jan 2017 | By Daniel Selwood

Shoppers have the chance to win 100 prizes each month

Fibre One TV ad 2017

General Mills launches first TV campaign for Fibre One

03 Jan 2017 | By Daniel Selwood

The £1m ad push focuses on the typical post-Christmas dieting period

yorkshire tree

Yorkshire Tea celebrates tree campaign with Gruffalo packs

22 Dec 2016 | By Carina Perkins

The Yorkshire Tree campaign aims to plant a million trees in the UK and Kenya

Volvic Find Your Volcano packs

Volvic urges shoppers to Find Your Volcano in £2.2m push

20 Dec 2016 | By Daniel Selwood

Limited-edition packs will feature more than 30 ‘empowering attributes’

southern comfort 2017 campaign

Southern Comfort welcomes 2017 with out-of-home push

19 Dec 2016 | By Daniel Selwood

The out-of-home push marks the first above-the-line support for the brand since its move to UK distribution by Hi-Spirits

Greggs Sweet Mince Pie lip balm

Greggs gives away bakery lip balms for Christmas kissing

19 Dec 2016 | By Daniel Selwood

The two variants are aimed at replicating the taste of Festive Bake and Sweet Mince Pie

clover old and new packaging

Clover packs redesigned to reflect recipe change Subscription

15 Dec 2016 | By Beth Gault

The packaging features updated fonts and a clover meadow with animals, kites and musical notes

kellogg's marketing campaign

Corn Flakes to return to TV as Kellogg's plans marketing push Subscription

15 Dec 2016 | By Daniel Selwood

The 12-month Corn Flakes push will kick off in the new year

It's Creme Egg Hunting Season still

We're going on a (weird) Creme Egg hunt Video

12 Jan 2017 | By Mark Dishman

Cadbury faced hostility when it switched out the Dairy Milk chocolate from its Creme Eggs in 2015

fibre one ad

Fibre One misses the mark with weight loss for women ad

05 Jan 2017 | By Mark Dishman

It’s time for Adland to tearfully wonder how and why we’ve all become such fat pigs

Classic Coke bottle

Packaging: a ‘dark horse’ that can connect with millions Subscription

14 Dec 2016 | By Daniel Selwood

Packaging is one of the least heralded aspects of marketing, Nielsen says

liam newton quote web

Lager must tell its story Subscription

09 Dec 2016

The truth is that lager is not connecting with 20 to 34-year-olds as a category in a way it once did

Kellogg's Special K

Kellogg’s, Breitbart and the pitfalls of programmatic ads Subscription

01 Dec 2016 | By Daniel Selwood

The cereal maker is facing a boycott after pulling its advertising from the US site

rude health honey spelt puffs

Advertising? Nah. We focus on our product like Pret Subscription

01 Dec 2016 | By Camilla Barnard

When I tell an agency “we don’t advertise” it’s a dead cert that the next question is going to be “so what do you do?”

coke christmas ad

Coke lad plays Santa in corny-but-cosy advert Video

01 Dec 2016 | By Mark Dishman

A young lad gives the gift of Coke to a host of people in various inventive ways

jeremy garlick quote web

If you're not understood quickly you won't be bought Subscription

24 Nov 2016 | By Jeremy Garlick

The process of shopping requires significant cognitive effort from the shopper

baileys christmas ad

Baileys gives in to 2016 with deadbeat festive ad Video

24 Nov 2016 | By Mark Dishman

This year Baileys has dialled down the Charlie and the Chocolat Luxe-style glittery Christmas magic

ru barksfield quote web

Building affinity by making it personal Subscription

24 Nov 2016

Many household brands now employ personalisation as a long-term engagement tactic as they seek to connect with consumers

Matt Lee opinion quote

The Black Friday opportunity for fmcg

22 Nov 2016 | By Matt Lee

Brands tempted by Black Friday should keep their eyes firmly on Christmas trading, argues Matt Lee of Capture

lyles golden syrup ad

Messy mum makes saucy Lyle's Golden Syrup ad worth it Video

17 Nov 2016 | By Mark Dishman

Lyle’s Golden Syrup hasn’t had a TV ad for 25 years

retail marketing

aldi teenage cancer trust link

Aldi establishes five-year link with Teenage Cancer Trust

13 Jan 2017 Updated: 16 Jan 2017 | By Matt Strudwick

Discounter will aim to raise a total of £5m for charity

top advertisers

Top Advertisers 2014

UK fmcg advertising report 2014

07 Apr 2014 | By James Halliwell

The unstoppable rise of social media has led to a proliferation of highly targeted, personalised advertising. Who are biggest fmcg advertisers in the UK in 2014?

It's Creme Egg Hunting Season still

We're going on a (weird) Creme Egg hunt Video

12 Jan 2017 | By Mark Dishman

Cadbury faced hostility when it switched out the Dairy Milk chocolate from its Creme Eggs in 2015



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