birds eye chicken chargrills

Birds Eye invests £7.1m to reassure over frozen chicken quality Subscription

23 Feb 2017 | By Beth Gault

The push represents the brand’s biggest ever investment in frozen chicken

hula hoops

Hula Hoops targets grown-ups with 'fun' TV ad Subscription

23 Feb 2017 | By Daniel Selwood

On air from 2 March, a 30-second ad aims to remind adults of the ‘fun’ of wearing the snack on their fingers

Air Wick V.I.Poo spray, lemon

Air Wick kicks off £2m push for V.I.Poo loo spray

22 Feb 2017 | By Helen Gilbert

Available in Fruity Pin-Up, Lemon Idol and Rosy Starlet variants, the 55ml spray can be used up to 100 times

Kit Kat Bites peanut butter variant

Kit Kat adds peanut butter to bagged Bites range Subscription

21 Feb 2017 | By Daniel Selwood

The brand is also offering the chance to win a personalised four-finger bar

Berry Bros. & Rudd limited edition Bacchus label

Berry Bros. & Rudd unveils second limited-edition wine label

21 Feb 2017 | By Helen Gilbert

As many as 4,000 bottles of Good Ordinary Claret have been released featuring Bacchus

Absolut Facet limited edition bottle

Absolut launches ‘gemstone’ limited edition bottle

20 Feb 2017 | By Helen Gilbert

Absolut Facet has cobalt-coloured glass with an asymmetric design to catch light

SlimFast Advanced Vitality Shakes, Raspberry Crush

SlimFast marks 40th year with Advanced Vitality Shakes range

20 Feb 2017 | By Daniel Selwood

The NPD will be backed by a £4.2m push starring X Factor winner Alexandra Burke

quorn mince

Quorn extends meat-free range and redesigns packs Subscription

17 Feb 2017 | By Helen Gilbert

Revamped packaging featuring a ‘modern’ slate-and-orange design will roll out from 1 March

arla organic milk ad

Arla puts £4m spend behind Organic Farm Milk range Subscription

16 Feb 2017 | By Kevin White

The milk brand, which went into Tesco stores in November, has also secured a listing in Asda

Holly Willoughby as Diet Coke ambassador

Holly Willoughby signs up as Diet Coke brand ambassador

16 Feb 2017 | By Daniel Selwood

The This Morning host will lend her voice to ‘an exciting programme’ of promotional activity

Aquafresh Red Nose Day 2017

Aquafresh reveals Comic Relief-branded packs and promotion

16 Feb 2017 | By Helen Gilbert

From now to the end of March, 10p from the sale of every specially themed box will be donated to the charity

Ritz Baked to Perfection TV ad 2017

Ritz celebrates ‘creativity’ in £4m Baked to Perfection push Subscription

15 Feb 2017 | By Daniel Selwood

Emphasis of the TV ad is on the brand’s Crisp & Thin and Bakefuls ranges

Lucozade Zero - Original variant

Lucozade Zero to add Original flavour and launch £7m push Subscription

15 Feb 2017 | By Daniel Selwood

The new variant was the ’by far the most requested’ after the range’s launch last spring

Alessandra Ambrosio for Ciroc's On Arrival push 2017

Alessandra Ambrósio to promote Cîroc vodka globally Subscription

14 Feb 2017 | By Lisa Riley

The activity will include exclusive moments with the supermodel shared across the brand’s social media

PG Tips Red Nose Day pack 2017

PG Tips launches Comic Relief #1MillionLaughs push

14 Feb 2017 | By Daniel Selwood

Shoppers will be able to message the brand’s Monkey via a Facebook chatbot

JimsJams chocolate spread

JimJams spread prepares Healthiest Pancake Day Ever push

10 Feb 2017 | By Daniel Selwood

A month-long series of events will be held in Tesco from 13 February

Aldi spring wine festival 2017

Aldi readies 12 wines for spring ‘festival’ Subscription

10 Feb 2017 | By Lisa Riley

The initiative forms part of the discounter’s aim of delivering ‘quality wine with outstanding value’

robinsons squash fruit drop

Robinsons pilots Fruit Drop veg box-style deliveries Subscription

09 Feb 2017 | By Daniel Selwood

The monthly service is to be trialled on Mumsnet as part of the brand’s #EnjoyMoreWater drive

Emma Thornton, RH Amar field marketing manager

RH Amar hires Emma Thornton as Tranquini field marketing head Subscription

09 Feb 2017 | By Daniel Selwood

The fmcg distributor is ramping up its efforts to create a category of ‘relaxation drinks’

TWE Blossom Hill Zinfandel for Valentines Day 2017

Blossom Hill adds Zinfandel fizz for Valentines and mums

07 Feb 2017 | By Lisa Riley

The limited edition range features colourful bows tied to the bottle necks to create a festive vibe

Shaws caramelised red onion chutney

Shaws of Huddersfield plays up history with redesign Subscription

07 Feb 2017 | By Daniel Selwood

Caramelised Red Onion Chutney NPD is set to be the new look’s ‘signature’ product

McCain Emmerdale Great Village Raffle promo pack

McCain hosts Emmerdale-themed Village Raffle promo

06 Feb 2017 | By Daniel Selwood

Ten Mini Countryman cars are up for grabs, as well as Emmerdale set tours and gastro pub dinners

Walkers Uefa Champions League 2017 TV ad

Walkers kicks off Champions League TV ad campaign

03 Feb 2017 | By Daniel Selwood

A new ad features football fans gathered in a variety of locations to watch a match

Carling portfolio redesign 2017

Carling given ‘striking’ makeover across portfolio Subscription

02 Feb 2017 | By Lisa Riley

The revamp is to reinforce the brand as ’Britain’s original and best loved lager’

butterkist

Butterkist gets modern makeover Subscription

02 Feb 2017 | By Lisa Riley

Popcorn brand Butterkist has been given a “contemporary” makeover backed by a £3m push

social media

Which brands are getting it right on social media? Subscription

24 Feb 2017 | By Megan Tatum

The industry has recruited many social media followers and fans – but how can they actually engage with them?

ritz ad

Ritz turns down the volume in favour of visuals Video

23 Feb 2017 | By Mark Dishman

We’ve had a song and dance spectacular and comedy lip-syncing - but for its latest ad Ritz is turning down the volume

galaxy valentines ad

Galaxy pierces hearts with gorgeous Valentines ad Video

16 Feb 2017 | By Mark Dishman

Valentine’s Day may have passed, but it’s still possible to be struck by Galaxy chocolate’s beautifully made ad

walkers uefa ad

Walkers scores Champions League tie-up tap-in - just Video

09 Feb 2017 | By Mark Dishman

Walkers is trumpeting its sponsorship of the UEFA Champions League with its new ad

mr clean superbowl ad

'Sexy' Mr Clean shakes it up at the Super Bowl Video

09 Feb 2017

The world was last weekend enthralled by the Super Bowl – a four-hour-long American football game

pukka pies ad

Mum's the word as Pukka Pies makes itself at home Video

02 Feb 2017 | By Mark Dishman

Pukka Pies is hoping to broaden its appeal with ‘oozier’ pies to be plated up at home

arla skyr judge anna ad

Judge Anna makes a good call for Arla Skyr Video

26 Jan 2017 | By Mark Dishman

Iceland (the country) is a dream come true for advertisers. Think of all the good associations!

jeremy garlick quote web

Three ways to get your food & drink products bought

19 Jan 2017 | By Jeremy Garlick

Getting bought is all about making the product an easy and obvious choice

It's Creme Egg Hunting Season still

We're going on a (weird) Creme Egg hunt Video

12 Jan 2017 | By Mark Dishman

Cadbury faced hostility when it switched out the Dairy Milk chocolate from its Creme Eggs in 2015

fibre one ad

Fibre One misses the mark with weight loss for women ad

05 Jan 2017 | By Mark Dishman

It’s time for Adland to tearfully wonder how and why we’ve all become such fat pigs

Classic Coke bottle

Packaging: a ‘dark horse’ that can connect with millions Subscription

14 Dec 2016 | By Daniel Selwood

Packaging is one of the least heralded aspects of marketing, Nielsen says

liam newton quote web

Lager must tell its story Subscription

09 Dec 2016

The truth is that lager is not connecting with 20 to 34-year-olds as a category in a way it once did

retail marketing

waitrose shelf edge video ticketing

Waitrose trials video shelf-edge ticketing Subscription

24 Feb 2017 | By Ian Quinn

The supermarket has started a 12-week trial at its store in Trumpington, Cambridge

top advertisers

Top Advertisers 2014

UK fmcg advertising report 2014

07 Apr 2014 | By James Halliwell

The unstoppable rise of social media has led to a proliferation of highly targeted, personalised advertising. Who are biggest fmcg advertisers in the UK in 2014?

ritz ad

Ritz turns down the volume in favour of visuals Video

23 Feb 2017 | By Mark Dishman

We’ve had a song and dance spectacular and comedy lip-syncing - but for its latest ad Ritz is turning down the volume



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