KP Nuts 2017 summer caddy, Dry Roated variant

KP targets new shoppers and occasions with nuts caddy Subscription

24 Mar 2017 | By Daniel Selwood

The 300g pack will be available in Original Salted and Dry Roasted variants

New-look Seabrook Crisps Lattice pack 2017

Seabrook’s Lattice crisp bags get premium-focused redesign Subscription

24 Mar 2017 | By Helen Gilbert

The packs have been changed from light brown to dark blue

Fish 'n' Chips pack for Ticketmaster promotion 2017

Fish ‘n’ Chips links with Ticketmaster for on-pack push Subscription

24 Mar 2017 | By Helen Gilbert

Kicking off on 4 April, the giveaway will run for 12 weeks across eight SKUs

TV ad for McCoy's Dig for Gold on-pack push

McCoy’s offers five £10,000 prizes in Dig for Gold push

23 Mar 2017 | By Daniel Selwood

Backed by a TV ad, the promotion encourages shoppers to find golden crisps in their packs

pepsico kola house restaurant

PepsiCo plans experiential activity for all brands Subscription

23 Mar 2017 | By Emma Weinbren

Kristin Patrick said brands could no longer afford to simply rely on big-budget TV ads

DrinkIQ from Diageo, body processing alcohol

Diageo unveils Drink IQ tool to aid responsible drinking Subscription

22 Mar 2017 | By Helen Gilbert

The platform debunks common myths about alcohol and tests users’ knowledge

Haribo Smurfs range 2017

Haribo Smurfs range revamped ahead of new movie

20 Mar 2017 | By Daniel Selwood

A Gargamel shape in sour cherry flavour has been added to create the range’s first sweet and sour variant

Homepride plain and self-raising flours

Homepride push offers Emma Bridgewater collectables Subscription

17 Mar 2017 | By Daniel Selwood

The promotion will kick off with a half-pint mug and 8.5-inch Easter plate

Walkers Leicester FC Champions League Cheers & Onion pack

Walkers to hand out Cheers & Onion crisps to Leicester fans

14 Mar 2017 | By Daniel Selwood

Home supporters at the Champions League game tonight will be encouraged to take selfies with the pack

Heinz Tomato Ketchup Irresistibly Tasty TV commercial

Heinz brings Ketchup Super Bowl dog ad to the UK

10 Mar 2017 | By Helen Gilbert

The clip made its debut in the US under the name Wiener Stampede

Weetabix Jack and the Beanstalk ad still

Weetabix debuts Jack and the Beanstalk ad in £10m push Subscription

06 Mar 2017 | By Helen Gilbert

The cereal brand ha resurrected its ‘Have you had your Weetabix?’ strapline

Monster Energy LH44 Lewis Hamilton variant

Lewis Hamilton teams up with Monster Energy for Ride Along

06 Mar 2017 | By Daniel Selwood

Competition winners will be driven by the F1 star around AMG facility at Mercedes-Benz World

Fruit Shoot It's My Thing ad - Karate

Robinsons Fruit Shoot readies It’s My Thing kids’ campaign

03 Mar 2017 | By Daniel Selwood

Kicking off on 4 March, the push celebrates children doing what they are passionate about

fosters redesign

Foster's gets pack redesign to highlight heritage

02 Mar 2017 | By Carina Perkins

The new designs will roll out across the beer brand’s portfolio from April

peperami

Peperami launches campaign to erase London's potholes

02 Mar 2017 | By James Halliwell

It comes as 1,860 potholes have been reported across London in the past 12 months

gizzi erskine

Groovy Food Company teams up with Gizzi Erskine Subscription

02 Mar 2017 | By Daniel Selwood

The TV chef and food writer will collaborate with the brand on a series of recipes and cooking tips

Kaiser chiefs

Yorkshire Tea enlists local heroes for £7m TV campaign

02 Mar 2017 | By Daniel Selwood

The push is the brand’s biggest-ever – and its first to feature multiple small screen executions

Persil Bio Beauty and the Beast tie-up pack

Persil marks Beauty and the Beast release with Disney giveaway Subscription

01 Mar 2017 | By Helen Gilbert

Each pack showcases the offer via a flash featuring artwork from the film due to be released on 17 March.

Paddy's Bathroom turtle ad 2017

Paddy’s Bathroom pushes new-look range with turtle TV ad Subscription

28 Feb 2017 | By Daniel Selwood

The 30-second clip will air on Nick Jr and Nick Jr Too throughout 2017

birds eye chicken chargrills

Birds Eye invests £7.1m to reassure over frozen chicken quality Subscription

23 Feb 2017 | By Beth Gault

The push represents the brand’s biggest ever investment in frozen chicken

hula hoops

Hula Hoops targets grown-ups with 'fun' TV ad Subscription

23 Feb 2017 | By Daniel Selwood

On air from 2 March, a 30-second ad aims to remind adults of the ‘fun’ of wearing the snack on their fingers

Air Wick V.I.Poo spray, lemon

Air Wick kicks off £2m push for V.I.Poo loo spray

22 Feb 2017 | By Helen Gilbert

Available in Fruity Pin-Up, Lemon Idol and Rosy Starlet variants, the 55ml spray can be used up to 100 times

Kit Kat Bites peanut butter variant

Kit Kat adds peanut butter to bagged Bites range Subscription

21 Feb 2017 | By Daniel Selwood

The brand is also offering the chance to win a personalised four-finger bar

Berry Bros. & Rudd limited edition Bacchus label

Berry Bros. & Rudd unveils second limited-edition wine label

21 Feb 2017 | By Helen Gilbert

As many as 4,000 bottles of Good Ordinary Claret have been released featuring Bacchus

Absolut Facet limited edition bottle

Absolut launches ‘gemstone’ limited edition bottle

20 Feb 2017 | By Helen Gilbert

Absolut Facet has cobalt-coloured glass with an asymmetric design to catch light

cadbury dairy milk oreo ad

Cadbury confuses with 'celebrity' confectionery lovers Video

23 Mar 2017 | By Mark Dishman

We’re all familiar with the marriage of Cadbury Dairy Milk and Oreo by now

farley and bell fairtrade ad

Fairtrade shocks shoppers with Farley & Bell entrapment Video

16 Mar 2017 | By Mark Dishman

‘Don’t feed exploitation’ reads the stern strapline at the end of the Fairtrade Foundation’s ad

doritos heatburst ad

Doritos' baby dragon breathes warmth into chip campaign Video

09 Mar 2017 | By Mark Dishman

“New Doritos Heatburst. It’s a bit like getting a baby dragon.” Rather hard to prove

Yorkshire Tea TV ad still 2017, Michael Parkinson

Yorkshire Tea's local heroes do some impressive work Subscription

02 Mar 2017 | By Mark Dishman

Yorkshire Tea has an impressive advertising track record – and its new celebrity-led trio don’t disappoint

social media

Which brands are getting it right on social media? Subscription

24 Feb 2017 | By Megan Tatum

The industry has recruited many social media followers and fans – but how can they actually engage with them?

ritz ad

Ritz turns down the volume in favour of visuals Video

23 Feb 2017 | By Mark Dishman

We’ve had a song and dance spectacular and comedy lip-syncing - but for its latest ad Ritz is turning down the volume

galaxy valentines ad

Galaxy pierces hearts with gorgeous Valentines ad Video

16 Feb 2017 | By Mark Dishman

Valentine’s Day may have passed, but it’s still possible to be struck by Galaxy chocolate’s beautifully made ad

walkers uefa ad

Walkers scores Champions League tie-up tap-in - just Video

09 Feb 2017 | By Mark Dishman

Walkers is trumpeting its sponsorship of the UEFA Champions League with its new ad

mr clean superbowl ad

'Sexy' Mr Clean shakes it up at the Super Bowl Video

09 Feb 2017

The world was last weekend enthralled by the Super Bowl – a four-hour-long American football game

pukka pies ad

Mum's the word as Pukka Pies makes itself at home Video

02 Feb 2017 | By Mark Dishman

Pukka Pies is hoping to broaden its appeal with ‘oozier’ pies to be plated up at home

arla skyr judge anna ad

Judge Anna makes a good call for Arla Skyr Video

26 Jan 2017 | By Mark Dishman

Iceland (the country) is a dream come true for advertisers. Think of all the good associations!

jeremy garlick quote web

Three ways to get your food & drink products bought

19 Jan 2017 | By Jeremy Garlick

Getting bought is all about making the product an easy and obvious choice

retail marketing

gary maclean brakes scotland

MasterChef winner Gary Maclean teams up with Brakes Scotland Subscription

23 Mar 2017 | By Matt Strudwick

Brakes Scotland currently has 80 suppliers providing 400 Scottish product lines

top advertisers

Top Advertisers 2014

UK fmcg advertising report 2014

07 Apr 2014 | By James Halliwell

The unstoppable rise of social media has led to a proliferation of highly targeted, personalised advertising. Who are biggest fmcg advertisers in the UK in 2014?

cadbury dairy milk oreo ad

Cadbury confuses with 'celebrity' confectionery lovers Video

23 Mar 2017 | By Mark Dishman

We’re all familiar with the marriage of Cadbury Dairy Milk and Oreo by now



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