Ad of the Week: Classy cues and big Qs as Quorn gets confident

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It’s a mark of how far it’s come that Quorn no longer even alludes to its meat-free nature. And now its deal with Mo Farah has come to an end, Quorn is getting even more confident, with two ads selling its products on taste alone.

Similar to, but less nauseating than, Tesco’s ‘food love stories’, these ads show meals made quickly and easily for specific situations. So a late-from-work bloke cheers up his missus with her favourite spag bol, while a book club gets a stack of tasty-looking (if impractical) club sandwiches.

It’s all themed around a ‘Q&A’ (with a big Q, naturally), with premium production cues to reflect its swanky new packaging and even a celebrity voiceover - Alan Davies from QI. Classy work.

Readers' comments (1)

  • I've seen this campaign, and I have to commend The Grocer for singling it out for commendation. Food advertising - especially food preparation advertising - is ubiquitous these days, and any ad which a) breaks the food porn mould, but b) still makes your mouth water, is a new industry standard. I was impressed by what Quorn did with Mo Farah - a very entertaining campaign which somehow lifted Quorn out of the 'boring health food' category and dropped it firmly into the great-tasting AND healthy category. And the 'Q&A' device in the new campaign is engaging without being intrusive. Well done, Quorn - roll on the next ads in the campaign!

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