Open Up With Oreo: £3.1m marketing push offers holiday prizes

  • Print
  • Share
  • Comment
  • Save

open up with oreo

Open Up With Oreo is the latest message from the Mondelez biscuit brand.

From 7 March, under Oreo’s ongoing Wonderfilled platform, 20-second TV ads will go live as part of a push that is set to include VOD, social media and promotional packs giving shoppers the chance to win prizes including Polaroid digital cameras, Merlin Annual Family Passes, and a holiday for four in Florida.

All winners will be entered into a prize draw for a stay in New York.

“Oreo believes no one ever loses their ability to wonder,” said brand manager Helen Potter.

It’s part of a £3.1m investment for Oreo, which is worth £38.5m and up 21.2% [Nielsen 52 w/e 23 January 2016].

Have your say

You must sign in to make a comment

  • Print
  • Share
  • Comment
  • Save
Sign in

Newsletter Sign-up


I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Platinum Member to receive these newsletters:

Become a member of The Grocer

Grocer jobs Experts in FMCG

Search jobs



CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.