Open Up With Oreo: £3.1m marketing push offers holiday prizes
Open Up With Oreo is the latest message from the Mondelez biscuit brand.
From 7 March, under Oreo’s ongoing Wonderfilled platform, 20-second TV ads will go live as part of a push that is set to include VOD, social media and promotional packs giving shoppers the chance to win prizes including Polaroid digital cameras, Merlin Annual Family Passes, and a holiday for four in Florida.
All winners will be entered into a prize draw for a stay in New York.
“Oreo believes no one ever loses their ability to wonder,” said brand manager Helen Potter.
It’s part of a £3.1m investment for Oreo, which is worth £38.5m and up 21.2% [Nielsen 52 w/e 23 January 2016].