Bonds sour mallows

Bonds of London has added Sour Mallow Clouds to its standalone range, to tap into growing consumer demand for sharper flavours.

Available in 95g bags (rsp: 69p), the sweets come in a variety of soda-pop inspired variants, including Cherry Cola, Applefizz, Orange Pop, Strawberry Punch and Cloudy Lemonade.

“We’ve seen a real change in consumers’ taste buds over the past few years, particularly with the younger demographic,” said Philip Courtenay-Luck, MD of brand owner Bonds Confectionery. “British tastes are starting to move towards stronger and sourer flavours, and our release of this new product is testament to this.”