mr kipling delectable delights

Premier Foods is continuing the expansion of its Mr Kipling portfolio with Delectable Delights.

The lineup of small cakes and tarts includes Salted Caramel, Dark Chocolate & Raspberry, and Lemon & Ginger variants. It will be available from May in a three-pack of cake bites (rsp: £1.20), four-pack of fruit tarts, and a 12-pack ‘celebration sharing platter’.

The launch marked Mr Kipling’s first foray into a nibbles & bites sector in 19% growth, according to Premier.