free'ist popcorn

Free'ist Sugar Free Caramel Crunch Popcorn: acid test Subscription

26 Jan 2017 | By Beth Gault

Launched in 2013, the Free’ist brand set out to make products suitable for diabetics

edamame mung bean Fettuccine

Organic Edamame & Mung Bean Fettuccine: acid test Subscription

19 Jan 2017 | By Beth Gault

Vegetable-based carb replacements are popping up everywhere

tesco frozen smoothie

Tesco Frozen Smoothie - Apple, Pear & Kiwi: acid test Subscription

12 Jan 2017 | By Beth Gault

The range includes Strawberry, Mango & Banana, and Strawberry, Raspberry & Blackcurrant variants

mornflake go protein porridge chocolate

Mornflake Go! High Protein Porridge - Chocolate: acid test Subscription

06 Jan 2017 | By Daniel Selwood

Breakfast is once again appealing to Brits, but the cereal category is missing out

shreddies max oat and cranberry

Shreddies Max Protein: Cranberry & Oat Granola: acid test Subscription

08 Dec 2016 | By Beth Gault

Nestlé is hoping to compete with rivals Weetabix and Fuel10k

co-op crunchy mexican nut mix

Co-op Loved By Us Crunchy Mexican Nut Mix: acid test Subscription

24 Nov 2016 | By Beth Gault

With their high protein content and healthier credentials than some other snacking options, nuts are flying off the shelves

soreen squidgy cake toffee

Soreen Squidgy Cake Minis Toffee: Acid Test Subscription

17 Nov 2016 | By Beth Gault

Brands are looking to create single-portion packs to reduce calorie and sugar content

graze chocolate cherry tart

Graze: Our Version of a Dark Chocolate Cherry Tart: acid test Subscription

11 Nov 2016 | By Beth Gault

Volume sales of chocolates are down 1.9%, and sugar sweeties have fallen 1.6%

waitrose chilli and mango dressing

Waitrose Alphonso Mango, Chilli & Pineapple Dressing Subscription

11 Nov 2016 | By Beth Gault

Sales of chilli sauces were up 6.7% this year as consumers, inspired by world cuisine, craved a fiery kick

spoon granola

Spoon Granola: Peanut & Apple: acid test Subscription

03 Nov 2016 | By Beth Gault

Spoon Cereals began as a pop-up stand in London in 2013, and later secured investment on Dragons’ Den

uncle bens rice medley

Uncle Ben's Rice Medley: acid test Subscription

03 Nov 2016 | By Beth Gault

Pouched is the only part of the rice & noodles category that has seen significant growth this year

tesco spicy bbq pork ribs

Spicy BBQ Pork Rib Rack: acid test Subscription

27 Oct 2016 | By Beth Gault

Barbecue season may be over but this microwaveable pack is still likely to spark consumer interest

purdey's edge

Purdey's Edge Multivitamin Fruit Drink: acid test Subscription

27 Oct 2016 | By Beth Gault

Purdey’s was the original ‘energy’ drink, popular on film sets to revive flagging thespians

waitrose love life ginger infusion tea

Dandelion, Fennel & Ginger Infusion with Liquorice Root Subscription

13 Oct 2016 | By Beth Gault

Tea sales have fallen 4.7% in value in the past year to £619.8m

cadbury toffee whole nut big taste

Cadbury Dairy Milk Big Taste Toffee Whole Nut: acid test Subscription

13 Oct 2016 | By Beth Gault

Despite Brits being mindful of their sugar consumption, the confectionery market is holding strong

pataks ready meal curry

Patak's Chicken Tikka Masala with Pilau Rice: acid test Subscription

05 Oct 2016 | By Beth Gault

This product is part of a six-strong lineup of meals for one

tesco mango and chilli popcorn

Tesco Finest Mango & Chilli Popcorn: acid test Subscription

22 Sep 2016 | By Beth Gault

British shoppers are in love with popcorn. Value sales were up a whopping 25.4% last year

we love cake macaroons

Bells of Lazonby Raspberry Macaroon Slices: acid test Subscription

16 Sep 2016 | By Beth Gault

The free-from category just keeps growing as more and more people choose to give up gluten and other allergens

scrubbys crisps

Scrubbys Vegetable Crisps with Character: acid test Subscription

24 Aug 2016 | By Beth Gault

Scrubbys has made a move to revive the crisps category by creating a three-potato blend

hipp porridge

Hipp Organic Apple & Peach Porridge: acid test Subscription

18 Aug 2016 | By Beth Gault

Hipp Organic extended its baby breakfast portfolio in June with two new ranges

marks and spencer chocolate cookie dough bites

Milk Chocolate Cookie Dough Bites: acid test Subscription

23 Feb 2017 | By Beth Gault

The biscuit category has seen £25.5m wiped off its value sales over the past year

co-op irresistible pizza

Co-op Goats Cheese & Beetroot Chutney Pizza: acid test Subscription

16 Feb 2017 | By Beth Gault

Supermarkets have sold an extra £19.2m worth of pizza in the past year

soffles pitta chips

Soffle's Rosemary & Thyme Pitta Chips: acid test Subscription

09 Feb 2017

Soffle’s Pitta Chips secured its first listing in the mults last summer

wahaca taco kit

Wahaca Soft Taco Kit - Mojo Tomato & Garlic: acid test Subscription

02 Feb 2017 | By Lisa Riley

Street food is hitting the spot with British consumers in line with increasing hunger for spicy flavours

popcorn one use

PepsiCo joins a popcorn party fit to burst Subscription

22 Sep 2016 | By Beth Gault

NPD in popcorn has defied the general NPD slowdown but does PepsiCo’s debut stand a chance given the glut of players?

john allaway quote web

Leading food & drink brands must drive innovation Subscription

22 Sep 2016

Retailers are increasingly looking for big brands to help expand and add value to categories

Donkey milk

Expanding dairy horizons: from quark spread to donkey milk

16 Sep 2016

Here is our pick of some of the most exotic and exciting dairy products from afar

Gilad Simhony opinion quote

Online success begins with Favourites Subscription

14 Sep 2016 | By Gilad Simhony

Brands looking to launch NPD have to prioritise online Favourites lists, says MySupermarket’s Gilad Simhony

Smokey Brae

Speciality & Fine Food Fair 2016: key trends

08 Sep 2016 | By Beth Gault

Fine food producers experiment with smoking, booze and ethics in our round-up of key trends from the show

fire and smoke snack pots

Stoking the NPD fires: there is good work being done

18 Aug 2016

Sir, I read with interest your report regarding research from IRI showing a 13% fall in the number of new launches between

npd ideas

NPD is crying out for long-term retailer support Subscription

11 Aug 2016

Sir, True NPD needs to be given significant time and financial support to become really established

shreddies protein

The food and drink industry needs innovation more than ever Subscription

04 Aug 2016 | By Daniel Selwood

This competitive industry needs innovation now more than ever

claire nuttal quote web

What to do when you have something genuinely new Subscription

28 Jul 2016 | By Claire Nuttall

Launching something genuinely new into a category is a seriously high stakes proposition


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Are you a UK food or drink company looking to expand your business into international markets?

Are you a UK food or drink company looking to expand your business?


What are the current trends in on-pack promotions?

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ready meal one use

PDF: Ready Meals Category Report 2017

So who are these kings of convenience and how are they driving growth and improving public perception of ready meals?



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