Storck UK is gearing up for Christmas with the launch of Werther’s Original Golden Mix – its first-ever assortment gift pack.
Aimed at consumers aged 45-plus, the gift boxes (rsp: £5.00/380g) will hit shelves in August supported by an ongoing £4m TV campaign.
The pack contains five varieties of sweet - Butter Candies, Creamy Filling, Caramel Fudge, Chewy Toffee and Chocolate Eclairs - and is designed to fill a gap in the market described by Storck UK as ‘heavily skewed’ towards fruit sweet products.
The company is also introducing a larger 400g Toffifee Seasonal pack (rsp: £5.48) from September geared towards larger family occasions. The pack will feature a special Christmas design with a fun craft game and sit alongside the 100g offering.
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