Foodit, the tech company owned by JJ Food Service, has reported early success after launching this spring.

CEO Rif Kiamil said Foodit had signed up 120 restaurants, double its initial target of 60.

The software offered independent caterers an online presence and e-commerce service and had already processed thousands of orders for members, delivering some caterers a £20,000 to £30,000 sales uplift, Kiamil said.

It launched as a pilot last July, before rolling out fully in April. It now employs 20 people and has plans to rival Just Eat by targeting thousands of customers.

For a flat fee and a 5% commission on sales, Foodit creates an SEO-optimised transactional site with a live tracker for orders. It also stores customers’ purchase data so restaurants can target promotions.

“The internet age has come and a lot of businesses have had a hard time transitioning - it’s in our best interests to help the restaurants,” Kiamil said. “Their success is our success.”

JJ Food Service had the resources to help build the business and would commit “multiple millions” to Foodit, Kiamil added.

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