Avengers assemble at Asda via augmented reality app

  • Print
  • Share
  • Comment
  • Save

Asda has launched an augmented reality smartphone game to mark the launch of Avengers Assemble on DVD and Blu-ray this week.

Shoppers that download the app to their Android device or iPhone must scan a logo in-store or on the retailer’s dedicated Avengers Assemble page on Asda Direct.

That unlocks the AR game, which allows them to play as a member of the Avengers superhero team and shoot virtual enemy spaceships. App users can also take a quiz to find out which Avenger they most resemble.

The activity is similar to that undertaken by Asda owner Walmart in May this year to mark the cinema launch of the movie. Consumers who downloaded the app were given instant access to the Hawkeye character from the film but had to visit a Walmart and point the app at signage in various parts of the store to unlock other playable characters.

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

  • Print
  • Share
  • Comment
  • Save

Grocer jobs Experts in FMCG

CR Smith Sales Executive

Sales Executive - CR Smith

OTE £50K + Car + Monthly incentives
Search jobs
Sign in

Newsletter Sign-up


I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer



CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.


The Grocer's commentators and opinion makers