Supermarkets Food Bazaar, India-based Future Group’s flagship chain, combines the best of Western and Indian values, offering “convenience, cleanliness and hygiene… through pre-packed commodities” and the bazaar environment of a traditional wet market. Its USP is that it sells fruit & veg, grains and rice loose, encouraging shoppers to pack their own goods. “This addresses the very important ‘touch and feel’ factor of Indian retailing,” one judge noted. 

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