M&S' one million Facebook fans to spend a penny

  • Print
  • Share
  • Comment
  • Save

Marks & Spencer has celebrated reaching one million Facebook fans by gifting each fan a penny to donate to charity.

The retailer will match the donations meaning the four charities - Royal British Legion, MacMillan Cancer Care, Shelter and the Newlife Foundation - will share a pot of £20,000.

Fans will be able to make their choice using a Facebook app on the M&S page, which will go live over the next three weeks.

To encourage fans to choose a charity, M&S has commissioned an art installation from a million pennies borrowed from the Bank of England that has been videoed and embedded in the app.

“We’re thrilled to have passed such a significant milestone,” said Lou Jones, M&S’s head of online and digital marketing.

“Our ‘Thanks A Million’ campaign is our gift to every fan and further supports the great work we do with our charity partners through Plan A.”

Have your say

You must sign in to make a comment

Related images

  • M&S store
  • Print
  • Share
  • Comment
  • Save

Grocer jobs Experts in FMCG

Search jobs
Sign in

Newsletter Sign-up


I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Platinum Member to receive these newsletters:

Become a member of The Grocer



CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.


The Grocer's commentators and opinion makers