Sainsbury's survey reveals shift in shopping habits

  • Print
  • Share
  • Comments (1)
  • Save

As many as 83% of shoppers have changed their shopping habits in the past year, a new survey by Sainsbury’s has revealed.

The survey, to coincide with the one-year anniversary of Sainsbury’s 20x20 sustainability plan, also found that 90% of shoppers claimed to write a shopping list before they left home, 37% said they planned meals for the full week and 28% said they took a packed lunch to work.

Some 64% also looked out for more special deals, 22% were buying more dried, tinned and frozen foods, and 22% were indulging at home rather than eating out.

Despite these changes, the survey also revealed shoppers were still demanding quality and sustainability.

Sainsbury’s said it had sold 8.5% more sustainably sourced food in the past year and that more than £1 in every £10 spent on sustainable products had come from families on the lowest incomes.

“Our customers are recalibrating their spending but they’re not prepared to compromise their values,” said Sainsbury’s CEO Justin King (pictured).

“The credit crunch has not led to a values crunch. We’re seeing people from all backgrounds rediscovering some of the shopping habits of the past to ensure they can meet the values driven aspirations of today.

“Although people have less, they actually care more. The downturn has led to a strengthening of value, irrespective of people’s income. We believe this is not a passing phase but a fundamental change that is here to stay,” he added.

Readers' comments (1)

  • Have received email promising £60 if I take part in a survey for Sainsburys. Sounds to me like a scam or is it genuine. If there a real offer of £60 if you click the survey button

    Unsuitable or offensive? Report this comment

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory

Related images

  • Justin King
  • Print
  • Share
  • Comments (1)
  • Save

Grocer jobs Experts in FMCG

Search jobs
Sign in

Newsletter Sign-up

Free

I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers