Tesco fightback begins with Asda-style voucher offer

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Tesco has launched a major new voucher campaign in the wake of Philip Clarke’s admission that the retail giant got its promotional tactics wrong over Christmas.

The new push, backed by a national print advertising campaign, offers customers a ‘£5 off’ voucher when they spend more than £40 on a shop.

The move, which features the strapline ‘A helping hand from Tesco’, matches a similar campaign run over the festive period by rival Asda.

Last week Clarke said he regretted not bombarding customers with vouchers over Christmas, a failing he said had dented the impact of the Big Price Drop and contributed to Tesco’s worst set of results in 20 years.

The UK’s largest supermarket is currently planning a major fightback after losing out to rivals including Sainsbury’s, which revealed record results at Christmas on the back of its own Brand Match campaign.

Tesco’s voucher offer runs until 22 January.

Readers' comments (2)

  • It's no surprise that Tesco is having to act quickly to encourage customers back. The supermarket stalwart has failed to gauge the need for a balance between value for money and quality. We are now in a world where there is unbalanced emphasis on the monetary value of products rather than the consumer’s values. With consumers now wanting value-added extras from retailers they can relate to, supermarkets need to lay out their values and beliefs for all to see. The likes of Sainsburys and Waitrose have certainly made important foundations in matching this balance with consumers’ desire for it. Consumers are beginning to reach a tipping point on price alone and retailers are going to have to do more than grapple with quick-win promotions.

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  • Smacks of desperation to me and it will not change the quality of the products on offer which is almost universally poor compared to other supermarkets. Don't they do taste tests any more!

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