Ad of the Week: Welcome to Heston’s own Westworld

  • Print
  • Share
  • Comment
  • Save

Like Yul Brynner in Westworld, the bald pate of Heston Blumenthal bobs remorselessly on towards global domination.

He recently bought a third pub in Bray, home of his Fat Duck, and now the one-time wunderkind is back on the box in a new Waitrose ad.

Heston here is liberated from the kitchen he pretends to share with Delia to bother the sheep on Home Farm, the normally idyllic rural seat of Duchy Originals.

Lectures on animal welfare are a bit rich from a man who purées eyeballs for breakfast. But his oddball charisma is strangely compelling; the scenery is greener than a bamboo bicycle; and the creatures look happily oblivious to how close they've come to a one-way ticket to his sinister food lab.

It took only bullets, acid and fire to defeat Brynner's implacable gunslinger. Stopping Heston will be harder. It's already his world; we just live in it.

More from this column

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email


Related images

  • Print
  • Share
  • Comment
  • Save

Grocer jobs Experts in FMCG

Redhill Recruitment Ltd Business Development Manager – Meats

Business Development Manager – Meats - Redhill Recruitment Ltd

Upto £30k Basic + Excellent OTE - Company Car- Laptop & Phone
Search jobs
Sign in

Newsletter Sign-up


I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer



CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.


The Grocer's commentators and opinion makers