Asda to overhaul online strategy

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Asda has kicked off a wide-ranging review of its online business following a reshuffle of its senior management.

The three-month review of its New Business division – which includes financial services as well as Asda’s online arm – will be overseen by Arnu Misra, who has rejoined the supermarket from Canadian retailer Loblaw.

The addition of Misra comes alongside an overhaul of the supermarket’s senior management instigated by chief executive Andy Clarke.

The reshuffle is thought to have handed more influence to marketing chief Rick Bendel and merchandising head Charles Redfield.

According to The Times, Bendel will now share responsibility for the online business with chief operating officer Simon King.

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