Asda to overhaul online strategy

  • Print
  • Share
  • Comment
  • Save

Asda has kicked off a wide-ranging review of its online business following a reshuffle of its senior management.

The three-month review of its New Business division – which includes financial services as well as Asda’s online arm – will be overseen by Arnu Misra, who has rejoined the supermarket from Canadian retailer Loblaw.

The addition of Misra comes alongside an overhaul of the supermarket’s senior management instigated by chief executive Andy Clarke.

The reshuffle is thought to have handed more influence to marketing chief Rick Bendel and merchandising head Charles Redfield.

According to The Times, Bendel will now share responsibility for the online business with chief operating officer Simon King.

Have your say

You must sign in to make a comment

Related images

  • ASDA
  • Print
  • Share
  • Comment
  • Save
Sign in

Newsletter Sign-up

Free

I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers