Philadelphia Due Cremoso

Philadelphia unveils tubs with creamy whipped flavour cores Subscription

08 Aug 2014 | By Kevin White

Mondelez is adding soft white cheeses containing a softer, flavoured filling at their core to its Philadelphia brand…

Premier Foods Gavin Darby

Premier Foods profits up despite sales dip

22 Jul 2014 | By Alec Mattinson

Tight cost control has enabled Premier Foods to post a 2.1% increase in first half profit despite seeing a drop in sales of its ‘power brands’.

tesco pound zone aisle brand outlet shopping

Tesco trebles number of stores with Brand Outlet

20 Jul 2014 | By Ian Quinn

Tesco has trebled the number of stores with dedicated discount aisle Brand Outlet in the past eight weeks…

tesco pound zone aisle brand outlet shopping

Brands told: don't get caught out with your deal strategy Subscription

22 Aug 2014 | By Julia Glotz

As the weather has turned colder, has brands’ appetite for featured space cooled off too?

more brand news

Titania

Honey Monster Puffs prompt a P&F office debate on branding

25 Oct 2014 | By Titania Touché

Putting the right brand on your products must be important because it’s something that clients spend proper money on…

coca cola

Fmcg brands hold their own on powerhouse list

09 Oct 2014 | Updated: 10 Oct 2014 | By Simon Gwynn

Brand consultancy Interbrand today released its annual list of the world’s 100 most valuable brands…

Shops high street

Retailers are not seeing the big brand presentation picture Subscription

09 Oct 2014 | By Dave Roberts

Take a walk down a British high street and look at the signs above the doors…

Poll

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