Cadbury Dairy Milk launches 'Joyville' push

Cadbury Dairy Milk is launching a £6m long-term communications campaign called Joyville.

The move is designed to ensure consumers “connect the magic of the brand with the magic of Cadbury Dairy Milk chocolate”, said brand owner Kraft Foods.

The campaign kicks off with a TV ad on 3 February to support Cadbury Dairy Milk Bubbly. It features Joyville workers who float into the sky to distribute Bubbly chocolate to people below.