news from coca-cola

Coke one brand line up

Coca-Cola's rebrand: The experts have their say

05 Mar 2015 | By Vince Bamford

With the move to bring together the design of four Coke varieties, has one of the world’s most famous brands taken a misstep?

Coke rebrand raised

Marketing shake-up brings all Coca-Cola variants under single brand

05 Mar 2015 | By Vince Bamford

Coca-Cola has unveiled a radical marketing shake-up that will bring its four sub-brands under a single umbrella brand.

Coke Elvis

Elvis and Marilyn pucker up for Coke Contour bottle ads

02 Mar 2015 | By Vince Bamford

Coca-Cola is marking the 100th anniversary of its Contour bottle with a marketing push

Britain's Biggest Grocery Brands 2013

Brands keep it simple with focus on money-off deals Subscription

30 May 2014 | By Vince Bamford

When it comes to promotions, keeping it simple is the name of the game right now…

Shops high street

Retailers are not seeing the big brand presentation picture Subscription

09 Oct 2014 | By Dave Roberts

Take a walk down a British high street and look at the signs above the doors…

James Haliwell

Brands and retailers must play the social media game

04 Oct 2014 | By James Halliwell

Even your mum is on Facebook, so it’s no surprise brands and retailers are too…

Sainsbury's Macclesfield

Sainsbury's Brand Match 2.0 ignores the elephant in the room

04 Oct 2014 | By Adam Leyland

Mike Coupe has promised no stone will be left unturned at the interims in November as he seeks to arrest an alarming deter…

coca cola life 500ml

Does Coke Life make Coca-Cola big, bad and stupid?

01 Oct 2014 | By Karen Connell

Has the obesity and sugar debate turned Coca-Cola into the company we all love to hate? asks Karen Connell.

Poll

Is The Co-operative right to consider pausing its Fairtrade expansion?

View poll results

shopping basket supermarket

Brands are in trouble

06 Nov 2014

Not good news for the brands, is it…

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