news from coca-cola
Coca-Cola’s secret recipe leaked – yet again Video
Alarm bells must have been ringing at Coca-Cola Towers this week – with not one but two alleged leaks of the fizzy stuff’s famous secret recipe.
Coca-Cola goes personal - and it's easy
Your news story, that Coca-Cola is launching personalised labels begs the question of why more brands aren’t doing it…
In the latest Coca-Cola promo, names are the game
Coca-Cola is launching a massive brand personalisation campaign…
Do new Coke ads convince that it cares about obesity? Video Subscription
Three experts rule: impressive altruism or just saccharine PR?…
Why fmcg brands should go to festivals Subscription
Over the past decade, festivals have become a core part of our cultural currency…
Retailers and brands must work together on experience Subscription
Tesco’s results and confirmation it is exiting the US underscored the degree to which it had underinvested in Britain…
Advertisers: demand practical consumer data! Subscription
Perhaps like no other, the food and drink sector relies on well-targeted advertising to drive sales…
Studies in reputation management Subscription
In the world of food marketing, reputation is everything…
Coca-Cola goes personal - and it's easy
Your news story, that Coca-Cola is launching personalised labels begs the question of why more brands aren’t doing it…
Easter eggs: beware 'disgusted' shoppers
Retailer financial management may well be happy with the great rate of cash turn…
Special K is a top 50 brand
The foreword to Britain’s 100 Biggest Brands referenced how Kellogg’s Special K, once 49th, would now be 104th…
