news from coca-cola

coke

Coke and Unilever adopt new Dunnhumby research tool

18 Oct 2014 | By Andrew Don

Coca-Cola and Unilever are among the first companies to use a new research tool from tech specialist Dunnhumby…

coca cola life 500ml

Coca-Cola hopes to breathe Life into weak summer sales Subscription

15 Aug 2014 | By Guy Montague-Jones

Coca-Cola Life slipped into the trade this week – giving Coca-Cola a chance to take the fight back to Pepsi…

Vitaminwater CCE

CCE to keep stevia in UK Vitaminwater despite US U-turn Subscription

06 Aug 2014 | By Vince Bamford, Daniel Woolfson

Glacéau Vitaminwater is to remain sweetened with stevia in the UK – despite Coca-Cola abandoning the use of the herbal sweetener in the US version of the brand.

Britain's Biggest Grocery Brands 2013

Brands keep it simple with focus on money-off deals Subscription

30 May 2014 | By Vince Bamford

When it comes to promotions, keeping it simple is the name of the game right now…

coca cola

Fmcg brands hold their own on powerhouse list

09 Oct 2014 | Updated: 10 Oct 2014 | By Simon Gwynn

Brand consultancy Interbrand today released its annual list of the world’s 100 most valuable brands…

Shops high street

Retailers are not seeing the big brand presentation picture Subscription

09 Oct 2014 | By Dave Roberts

Take a walk down a British high street and look at the signs above the doors…

James Haliwell

Brands and retailers must play the social media game

04 Oct 2014 | By James Halliwell

Even your mum is on Facebook, so it’s no surprise brands and retailers are too…

Sainsbury's Macclesfield

Sainsbury's Brand Match 2.0 ignores the elephant in the room

04 Oct 2014 | By Adam Leyland

Mike Coupe has promised no stone will be left unturned at the interims in November as he seeks to arrest an alarming deter…

Poll

Which of the food trends identified by Waitrose's report seem most likely?

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sweet solution screen shot

There's too much alarm over sugar and sweeteners

13 Apr 2014

The launch of health campaign group Action on Sugar in January sparked a debate around sugars in the diet…

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