news from coca-cola

coca cola life 500ml

Coca-Cola hopes to breathe Life into weak summer sales Subscription

15 Aug 2014 | By Guy Montague-Jones

Coca-Cola Life slipped into the trade this week – giving Coca-Cola a chance to take the fight back to Pepsi…

Vitaminwater CCE

CCE to keep stevia in UK Vitaminwater despite US U-turn Subscription

06 Aug 2014 | By Vince Bamford, Daniel Woolfson

Glacéau Vitaminwater is to remain sweetened with stevia in the UK – despite Coca-Cola abandoning the use of the herbal sweetener in the US version of the brand.

Coca cola cans in ice

Coca-Cola revenues slide despite World Cup boost

23 Jul 2014 | By Alec Mattinson

Coca-Cola reported a fall in second quarter revenues and profits despite a huge marketing effort around the FIFA World Cup.

Britain's Biggest Grocery Brands 2013

Brands keep it simple with focus on money-off deals Subscription

30 May 2014 | By Vince Bamford

When it comes to promotions, keeping it simple is the name of the game right now…

coca cola life 500ml

Does Coke Life Make Coca-Cola Big, Bad and Stupid?

01 Oct 2014 | By Karen Connell

Coca-Cola is the giant of the soft drinks industry, yet the original mass marketer has received quite a bit of negative press lately…

Asda has also produced a Royal baby commemorative mug

Royal baby fever begins again

08 Sep 2014 | Updated: 09 Sep 2014 | By Jon Yeomans

Can we expect a tidal wave of cash-ins now another Royal baby is on the way? Of course.

meat steak

Quality will be the next big trend in food and drink Subscription

21 Aug 2014 | By Claire Nuttall

There’s been so much talk about value-driving. Now I think we will start to see a serious counter-move back to quality…

Business men investors

Advertisers misunderstand how shoppers love brands Subscription

09 Aug 2014 | By Andrew Palmer

There’s a fashionable school of thought in the advertising business right now…


After its shock profit announcement this week, where now for Tesco?

View poll results

sweet solution screen shot

There's too much alarm over sugar and sweeteners

13 Apr 2014

The launch of health campaign group Action on Sugar in January sparked a debate around sugars in the diet…

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