news from coca-cola

lifting world cup

Fifa arrests: sponsors Coca-Cola, AB InBev and McDonald's express concern

28 May 2015 | By Vince Bamford

Key sponsors issue statements regarding ongoing controversy which has seen nine Fifa officials arrested

Coca Cola Happiness Fireworks ad

Coca Cola starts 'one brand' strategy with new ad campaign

05 May 2015 | By Vince Bamford

Created by Ogilvy Amsterdam, the ad is called What Are You Waiting For and is designed to encourage consumers to ‘choose happiness’

Coke one brand line up

Coca-Cola's rebrand: The experts have their say

05 Mar 2015 | By Vince Bamford

With the move to bring together the design of four Coke varieties, has one of the world’s most famous brands taken a misstep?

Shops high street

Retailers are not seeing the big brand presentation picture Subscription

09 Oct 2014 | By Dave Roberts

Take a walk down a British high street and look at the signs above the doors…

James Haliwell

Brands and retailers must play the social media game

04 Oct 2014 | By James Halliwell

Even your mum is on Facebook, so it’s no surprise brands and retailers are too…

Sainsbury's Macclesfield

Sainsbury's Brand Match 2.0 ignores the elephant in the room

04 Oct 2014 | By Adam Leyland

Mike Coupe has promised no stone will be left unturned at the interims in November as he seeks to arrest an alarming deter…

coca cola life 500ml

Does Coke Life make Coca-Cola big, bad and stupid?

01 Oct 2014 | By Karen Connell

Has the obesity and sugar debate turned Coca-Cola into the company we all love to hate? asks Karen Connell.

Poll

What are the implications of a potential Greek exit from the euro?

View poll results

shopping basket supermarket

Brands are in trouble

06 Nov 2014

Not good news for the brands, is it…

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