latest news
Peter Charles takes helm of marketing at Walkers
PepsiCo has promoted Tropicana marketing boss Peter Charles to the position of Walkers marketing director…
Walkers asks Tesco shoppers to do it a British flavour
Walkers crisps has this week resurrected its hugely successful Do Us A Flavour promotion – as a Tesco exclusive…
Walkers launches mainstream snack brand TigerNuts
Walkers is looking to take a bigger bite out of the flavoured nuts market with a new snack brand…
TV advertising highlights of 2012 - sexist accusations, Olympic stars and Tesco Furby Video Subscription
Morrisons and Asda’s Christmas ads were attacked for being sexist in 2012. The ASA’s verdict? Not guilty. But it was too late
Celebrity endorsement shake-ups - who’s in, who’s out, who’s good and who’s bad? Subscription
Ennis promoting Powerade has done wonders for her bank balance. Her double gold-winning efforts will have gone down especially well with Powerade…
more walkers news
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Intersnack's Pom-Bear launches Zoo Friends snacks
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KP launches mixed nut and snack bags
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P&H targets foodservice sector with new van sales company
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Palmer & Harvey launches P&H Direct van sales business
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Martin Glenn replaces Benoit Testard at United Biscuits
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Walkers asks Tesco shoppers to do it a British flavour
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Walkers launches mainstream snack brand TigerNuts
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Walkers adds Hoops and Crosses to its healthier range
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Walkers' meat decision sees vegetarians switch to rival brands
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House of Fraser's Olie to spearhead PepsiCo digital activity
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Tags aims to take 10% of UK bagged snacks market
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WeightWatchers enters breakfast biscuits with Walkers
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Peter Charles takes helm of marketing at Walkers
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Kerry relaunches van sales to boost c-store fresh & chilled
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Shoppers willing to pay more for products that 'make life easier'
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Warburtons recruits PepsiCo's Neil Campbell as new MD
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Golden Wonder challenges Walkers over crisp packs
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Gary Lineker goes local in latest Walkers crisps TV ad
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Walkers gives local flavour to crisps with British sourcing
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Premier in new year price-cutting blitz
Let the cameras in, says Portas, or another town gets it
The people of Margate awaited this week’s Mary Queen of the High Street (14 May, 9pm, C4) with some trepidation…
Robinsons' elegant and idyllic dad ad is a bit weird Video
Robinsons’ ad elegantly captures those endless summer holidays, where kids pass the time lobbing stones into rivers…
Customers will inform how you mine big data
Two articles last week highlighted the importance of using research to inform retail strategies…
We compare like-for-like
All of the prices given on the Improvethatprice.com site are for delivery only…
