Coca-Cola turbo-charges bottle recycling with ECO Plastics deal
Coca-Cola Enterprises is partnering with ECO Plastics to develop a new facility in Lincolnshire designed to "turbocharge" UK plastic-bottle recycling.
CCE is investing £5m in the purpose-built recycling facility in a 10-year joint venture with the recycler, enabling it to more than double the amount of polyethylene terephthalate (rPET) reprocessed in the UK to 75,000 tonnes.
The plant will help CCE reach its target of including 25% of rPET in all its plastic bottles by 2012. Currently, CCE sources food-grade rPET from Continental Europe and about two-thirds of used plastics packaging in Great Britain is exported for reprocessing.
The facility will be ready next year to produce recycled material for CCE bottles in time for London 2012.
"By next summer when someone's holding a Coke at the games in London, they'll be holding a Coke that is 25%-recycled PET from our new facility," said CCE recycling director Patrick McGuirk. "It's our absolute commitment we'll hit that timeframe."
CCE launched a multi-pack promotion with a number of Asdas last week, offering consumers a recycling box made of rPET. "This is one example where we can work with retailers to inspire behaviour change in the kitchen, ensure we have enough bottles to feed our facility and turbocharge recycling in Britain," McGuirk added.
ECO Plastics is raising an additional £10m to complete funding for the project.