Hot Topic: The Dealz name frees Poundland from being tied to a fixed price

Poundland celebrated its 21st birthday this year and it has never looked better.

Despite challenging times, or perhaps because of them, Poundland’s model is working a treat under the expert guidance of ex-Sainsbury’s MD Jim McCarthy.

Originally operating as a remainder business, Poundland now deals directly with manufacturers including Procter & Gamble, which has started shaping shampoo bottles to fit the retailer’s round pound price tag.

Even Shakespeare has been given a boost, after thousands of King Lear DVDs flew off the shelves. Now Poundland will start its foray into Europe by opening four stores in the Republic of Ireland under a new moniker, Dealz.

Putting the use of that ‘z’ aside, the name Dealz means the new stores will not be tied to a fixed price which could result in a brand new model. Or maybe McCarthy will lop another triangle off a Toblerone and price everything at a single shiny euro? All will be revealed when the new stores open their doors in October.

Either way, it looks like a winner.