Sainsbury’s coupon scheme to hit back at Clubcard

  • Print
  • Share
  • Comment
  • Save

Sainsbury’s is taking on Tesco’s double Clubcard points scheme with a new investment in coupons handed out at the till.

The retailer said it would use the Nectar card database to target shoppers with products relevant to past purchases, in its biggest investment in customer loyalty since launching the Nectar scheme in 2002.

The new scheme will also reward customers without a Nectar card by giving out coupons based on what was in shoppers’ basket that day.

The move comes just weeks after Nectar managing director Jan-Pieter Lips told The Grocer there would be no response to Tesco’s decision to double Clubcard points.

Tesco has claimed that doubling loyalty points has drawn in thousands of new customers.

Over 60 brands, including Unilever, Proctor & Gamble and Heinz, have signed up to the scheme, offering discounts of up to 20%.

Have your say

You must sign in to make a comment

Related images

  • Print
  • Share
  • Comment
  • Save

Grocer jobs Experts in FMCG

The Parna Group Field Sales Representative

Field Sales Representative - The Parna Group

£21,000- £23,000 + Uncapped Commission, Car, Fuel Card, Table & Mobile
Search jobs
Sign in

Newsletter Sign-up


I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Platinum Member to receive these newsletters:

Become a member of The Grocer



CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.


The Grocer's commentators and opinion makers