Seasonal ads push Christmas grocery sales up by 26% at QD

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Grocery sales jumped 26% over the Christmas period at independent value retailer QD Stores.

MD Justin Farrington Smith said the hike was due to a series of seasonal deals and that QD had “pushed more grocery promotions” in December.

QD, which is a member of Nisa, carries about 1,000 grocery lines in its 49 stores. “We have a chilled range including milk, bacon and yoghurts,” said Farrington Smith. “We also have a range of ambient grocery, canned goods and dried food, like pasta. We have a frozen offer in two of our larger stores, but they are the exception.”

QD revealed it was also embarking on a joint venture with Morrisons that will see the supermarket open a store on QD’s Hadley site on 14 January. “We had a big site at Hadley that we wanted to develop with a supermarket, and we felt that Morrisons fitted our customer profile better than anyone else,” said Farrington Smith.

“Now we are looking at other sites, in towns and on retail parks, where we can run a similar operation with a supermarket. We have a value homeware offer that enhances and fits well next to a supermarket.”

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